SOURCE: Sticky


May 25, 2016 09:00 ET

Sticky's Expanded Platform Helps Digital Agencies and Market Researchers of All Sizes Expand Revenue Opportunities

Leading Global Eye-Tracking and Visual Engagement Company Expands Its Ground-Breaking Experience Optimization Platform to Help Market Researchers and Digital Agencies Gain Deeper Content Engagement Insights at Unprecedented Cost Savings and Efficiency

NEW YORK, NY--(Marketwired - May 25, 2016) - Sticky, the leading visual analytics company that lets you truly see through customers' eyes, today expanded to include Researcher, a new platform for industry professionals and digital agencies. On the heels of Sticky's Insight and Audit launch, the company's new product offers data-driven market researchers the ability to access deep engagement insights across websites, email, digital imagery, print and video from a powerful combination of eye-tracking, facial-coding and emotion-based metrics.

"Traditional market research typically requires major investment -- up to hundreds of thousands of dollars. Current tools measure information: where the user clicks and what they buy, whereas we measure the user's experience: where they look and how they feel while they're looking there, and how that predicts in-market success," said Hans Lee, CEO of Sticky. "Now with Researcher, not only do professionals gain never-before-seen insights into how consumers visually engage with content, but they save themselves significant money and time to focus on other strategic initiatives."

Sticky's affordable platform brings large-scale market research studies within reach of small companies. Before, only large global firms with dedicated market research teams could carry out major projects. In many cases, individual projects could cost up to $80,000 and last up to 6 months. The platform seamlessly integrates all key market research tools such as Confirmit, Qualtrics, Sawtooth, Survey Gizmo, Fluid, and others. As a result, users can create, track, and optimize highly sophisticated experiments -- against Sticky's panel or their own -- in a completely streamlined, easy to use, and affordable interface.

Immediate benefits of Sticky's platform for market researchers include:

  • Accelerated ability to win new customers, as well as expand existing business opportunities
  • Improved understanding of users' content consumption behaviors, including key areas of visual interest
  • Significant reduction of cost and time in executing custom, large-scale market research projects

To learn more about Researcher and upcoming product enhancements, visit or sign up here today.

About Sticky
Sticky, leading SaaS marketing technology, measuring the word visually. With Sticky's flagship platform, content creators, brand marketers and market researchers gain an entirely new toolset of visual insight that uncovers how consumers engage and interact with digital media in near real-time. Sticky's disruptive technology helps publishers, brand advertisers and digital agencies optimize their content initiatives at a fraction of the cost and time of traditional methods.

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