SOURCE: Stitch Labs

Stitch Labs

July 08, 2015 10:00 ET

Stitch Labs Reports Multichannel is a Win for Retailers

Selling on Two Marketplaces Increases Revenue by 190 Percent

SAN FRANCISCO, CA--(Marketwired - July 08, 2015) - Stitch Labs, the leading inventory control and multichannel selling solution, released a report today showing that small to medium-sized retailers who sell through multiple channels see a significant increase in revenue over single channel sellers, with a particular focus on Amazon as a major contributor to increased order volume.

Stitch Labs investigated more than seven million orders from January 2015 to May 2015 to determine what a successful retailer looks like, comparing single channel sellers who only run their business through one marketplace or their individual web store with multichannel sellers who leverage a mix of a branded website and marketplaces. The findings can help retailers better prepare for the 2015 holiday season by increasing revenue and focusing on the most profitable channels before the big rush hits. Additional results include:

  • Overall, for retailers who have shopping carts, as the number of marketplaces such as Amazon or eBay increases, the average revenue increases, average order volume increases, but average order value decreases.
  • On average, shopping cart customers who also have a single marketplace make 38% more revenue than shopping cart customers with no marketplace. Those who have two marketplaces make 120% more revenue.
  • Retailers who sell on two marketplaces see 190% more in revenue than those who only sell on a single marketplace.
  • Single channel sellers with a shopping cart do 18% fewer orders than their marketplace counterparts, however they tend to have 129% higher average order volume.
  • On average, retailers who sell on two channels have double the revenue of retailers that sell on only a single channel.
  • Customers selling on Amazon have more average orders than any other channel -- shopping cart or marketplace.
  • Retailers who sell only on Amazon have more than 4x as many orders as retailers who sell through either eBay or a shopping cart.

Retailers often fear that adding marketplaces will lead to more complexities and fees. This analysis proves the added fees pay for themselves, and not just through increased sales on that one particular marketplace, but also magnified sales across all sales channels.

"Selling across multiple channels will always bring additional fees and work for retailers, regardless of where and how they sell. But it's a small price to pay in order to double the size of your business," said Brandon Levey, CEO of Stitch Labs. "Stitch's automation is key to building a successful multichannel sales strategy for retailers. Managing your inventory, operations, and sales within one location reduces the complexities, and increases the opportunity to grow your entire business."

This analysis was based on over seven million orders from January 2015 to May 2015. The order history of over four thousand small and medium-sized businesses using Stitch Labs were sampled. Shopping carts considered include Magento, WooCommerce, Shopify, and BigCommerce. Marketplaces considered include Amazon, eBay and Etsy. For the purpose of this analysis, only orders in USD and CAD were included.

About Stitch Labs
Since 2011, Stitch Labs has created software that simplifies commerce, decisions and life for retailers and wholesalers. The intuitive Stitch Labs platform streamlines inventory, orders and data across multiple channels. It also delivers the most robust integrations with top commerce applications such as Square, Amazon, eBay, Etsy, Shopify, Quickbooks, Xero, BigCommerce and others. To learn more about how the Stitch Labs platform unifies sales channels, fulfills orders faster and gathers brilliant data, visit or follow @StitchLabs on Twitter. For press inquiries, please email

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