SOURCE: Stock Market Alerts

February 08, 2008 08:19 ET

Stock Market Alerts for Friday: HRAL -- February 8, 2008

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Stock Market Alerts.

MIAMI, FL--(Marketwire - February 8, 2008) - Stock Market Alerts' performance stock list includes: HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), Power Integrations (NASDAQ: POWI), Qualcomm Incorporated (NASDAQ: QCOM), JCPenney Company, Inc. (NYSE: JCP).

Continuing its expansion by recently announcing the opening of its 19th location, HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) should have investors monitoring stock. Early this morning, the company issued a press release, in which President Robert Oswald provided a shareholder update.

The press release stated: January was a busy month for all of us at HearAtLast. I want to first say that it is with great enthusiasm that we announced our entry into the United States with the grand opening of our clinic located in The Villages, Florida, on January 21, 2008. We were greeted with a warm Florida welcome and were especially pleased with the press coverage we received at the ribbon cutting ceremony. This is our first U.S. location and is the result of a joint venture between HearAtLast and Vivatone Hearing Systems LLC, a manufacturer of digital hearing aids. Vivatone is the creation of Leon C. Hirsch, Founder and CEO of United States Surgical Corporation, and Dr. Nathan Bauman, a former professor of Audiology at Yale University. We couldn't be more pleased to begin our U.S. presence with partners of this caliber.

Once again HearAtLast clinics posted record sales as January was the biggest month in the history of our new company. Gross sales in January exceeded December's sales figures by approximately 59%. It is important to note that this percentage was calculated using gross sales figures which do not include deductions for returns or other applicable allowances.

We expect our sales to steadily rise as we open additional clinics. Although our current per-store sales levels are well above the industry average for new locations and we are a, accomplished new brand that has only recently been advertised, we expect that monthly unit sales will continue to increase. We expect our new locations to steadily realize their maximum sales potential as our brand recognition grows and Wal-Mart shoppers become more familiar with our concept.

We opened four new HearAtLast clinics this January in the following locations; Wal-Mart Store #1056, Oshawa, ON., Wal-Mart Store #5778, Aurora, ON., Wal-Mart Store #1050, Airdrie, AB, and the first US location in The Villages, FL.

With the addition of these new locations our chain has grown to 19 outlets, 18 of which are co-located in Wal-Mart Stores, Wal-Mart Supercentres, and Sam's Clubs in Canada, and our new free standing location in The Villages, Florida. We intend to continue the rapid expansion of our chain throughout North America.

HRAL closed Thursday at $1.19 a share.

HearAtLast Holdings, Inc. owns and operates its wholly-owned subsidiary HearAtLast, Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

Other Stocks of interest yesterday were:

Power Integrations (NASDAQ: POWI) up 26.5% on 1.4 million shares traded. Power Integrations, Inc. is the leading supplier of high-voltage analog integrated circuits used in power conversion. The company's breakthrough integrated-circuit technology enables compact, energy-efficient power supplies in a wide range of electronic products, in both AC-DC and DC-DC applications.

Qualcomm Incorporated (NASDAQ: QCOM) up 3.2% on 29 million shares traded. Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies.

JCPenney Company, Inc. (NYSE: JCP) up 8.5% on 15.9 million shares traded. JCPenney is one of America's leading retailers, operating 1,067 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet,, and the nation's largest general merchandise catalog business.

The advertisement is provided by Wall Street Enews, a division of Stock Market Alerts LLC, an electronic broadcaster and publisher of this release, and hereafter referred to as "the company." The company received compensation for services performed for HearAtLast Holdings, Inc. (PINKSHEETS: HRAL). The compensation was fifty three thousand dollars (twenty five thousand dollars for current services and twenty eight thousand for previous services) from third party, Indiana Capital Group, who is non-affiliated and may hold a significant position in the stock. Because the company received compensation for its services, there is an inherent conflict of interest in the company statements and opinions and such statements and opinions cannot be considered independent.

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