SOURCE: Stock Market Alerts

March 17, 2008 08:49 ET

Stock Trading Report for Monday: HRAL - March 17, 2008

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Stock Market Alerts.

MIAMI, FL--(Marketwire - March 17, 2008) - Stock Market Alerts' performance stock list includes: HearAtLast Holdings Incorporated (PINKSHEETS: HRAL), Pfizer Incorporated (NYSE: PFE), Microsoft (NASDAQ: MSFT).

HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) should have investors monitoring stock. Early this morning, the company issued a press release announcing that its wholly owned subsidiary HearAtLast, Inc. entered into a formal agreement with Siemens, one of the world's largest and most experienced manufacturers of hearing aids.

Good news for HRAL! The press release states that the companies have entered into a capital equipment financing arrangement valued at approximately US$930,240 that will enable HearAtLast to open twenty-four new hearing clinics throughout Canada. HearAtLast currently operates 18 hearing clinics co-located within Wal-Mart Stores, Wal-Mart Supercenters and Sam's Clubs in Canada under a master licensing agreement with Wal-Mart Canada Corp. The Company also operates two free standing clinics, one in the Villages, Florida and the other in the Regency Medical Centre in Toronto, Ontario.

In addition to deferring expansion costs for HearAtLast, this unique equipment lease arrangement will also enable the Company to create a standardized platform for each hearing clinic, with each clinic having the same hearing testing equipment, protocol, and appearance. Siemens has agreed to lease to HearAtLast approximately US$38,760 in hearing testing equipment for each new hearing clinic. This arrangement will provide all of the hearing testing equipment needed for each new hearing clinic.

Continue to watch this company. "This is a well thought out, comprehensive agreement and is quite advantageous for us," stated Robert Oswald, President of HearAtLast. "We already sell Siemen's products and if we meet certain sales requirements, and we are quite confident we will exceed them, we will greatly defer or virtually eliminate our lease payments for the equipment being provided to us by Siemens. It's a win-win deal for everyone," Oswald stated.

HRAL closed Friday at Fifteen a share.

HearAtLast Holdings, Inc. owns and operates its wholly owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

Other Stocks of interest yesterday were:

Pfizer Inc. (NYSE: PFE) down 2.6% on 46.9 million shares traded.

Founded in 1849, Pfizer is the world's largest research-based pharmaceutical company taking new approaches to better health. The company discovers, develops, manufactures and delivers quality, safe and effective prescription medicines to treat and help prevent disease for both people and animals.

Microsoft (NASDAQ: MSFT) down 2.3% on 105.1 million shares traded.

Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

The advertisement is provided by Wall Street Enews, a division of Stock Market Alerts LLC, an electronic broadcaster and publisher of this release, and hereafter referred to as "the company." The company received compensation for services performed for HearAtLast Holdings, Inc. (PINKSHEETS: HRAL). The compensation was fifty three thousand dollars (twenty five thousand dollars for current services and twenty eight thousand for previous services) from third party, Indiana Capital Group, who is non-affiliated and may hold a significant position in the stock. Because the company received compensation for its services, there is an inherent conflict of interest in the company statements and opinions and such statements and opinions cannot be considered independent.

The information contained in this press release is for informational purposes only, and not to be construed as an offer to sell or solicitation of an offer to buy any security. The company makes no representation or warranty relating to the validity of the facts presented nor does the company represent or warrant that all material facts necessary to make an investment decision are presented above. Stock Market Alerts LLC is an advertising company and therefore, this release should be viewed for informational purposes only.

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