August 20, 2013 12:10 ET

Stock up for Labor Day Weekend at a New BevMo! in Riverbank

RIVERBANK, CA--(Marketwired - Aug 20, 2013) - With Labor Day weekend just around the corner, BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store in Riverbank at 2301 Claribel Road on Friday, August 30 at 9 a.m. As the 141st BevMo! serving California, California, Arizona and Washington, the new 9,000 square foot retailer will feature a selection of thousands of wines, spirits and beers in addition to hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, providing customers with the perfect selection ahead of Labor Day.

"Located in the Central Valley and just miles away from Modesto, the new store in Riverbank comes just in time for our outdoor-loving customers who are getting ready for Labor Day adventures," said BevMo! CEO Alan Johnson. "Whether you're roughing it at Don Pedro Lake or Lake Camanche, cooling off at the water park or floating down the Stanislaus River, BevMo! has everything you need to close out the summer season with a bang."

Through Labor Day Weekend at all BevMo! locations, BevMo! will help customers beat the heat with its signature "1¢ Ice" promotion, where shoppers can receive a 9-pound bag of ice for just 1 cent on purchases of $40 or more.

Thirsty for more? Head on down to the new neighborhood BevMo! on opening day and throughout the entire weekend for in-store events, demonstrations and tastings from popular brewers and vineyards, including Blue Moon and major spirits brands such as Jack Daniels. Events include:

Friday, August 30 Tastings/Demonstration:
9 a.m. to 12 p.m. : Moet & Chandon, Alaskan Brewing Co.
12:30 p.m. to 3:30 p.m. : Edna Valley Vineyard, New Belgium Brewing, Jim Beam Bourbon
4 p.m. to 7 p.m. : Gnarly Head Wine, Angry Orchard, Jack Daniels Bourbon

Saturday, August 31 Tastings/Demonstration:
9 a.m. to 12 p.m. : Limonitz Organic Beverage
12:30 p.m. to 3:30 p.m. : Gen 5 Wines, Firestone-Walker Brewing, Patron Tequila, Tommy's Margarita
4 p.m. to 7 p.m. : M.D. Phillips Wines, Blue Moon, Grey Goose Vodka

Sunday, September 1 Tastings/Demonstration:
12:00 p.m. to 3:00 p.m. : Klinker Brick Wines, Dustbowl Brewery, Fireball Liquor

For the latest information about the newest Central Valley store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.