Merchants of Green Coffee

December 20, 2006 11:45 ET

Stop Global Warming with Delicious Last-Minute Christmas Gift

Global Warming Blend coffee available at Roots, Mountain Equipment Co-op and Merchants of Green Coffee

Attention: Assignment Editor, Environment Editor, Food/Beverage Editor, Lifestyle Editor TORONTO/ON/NEWS RELEASE--(CCNMatthews - Dec. 20, 2006) - In support of WWF-Canada and its efforts to combat global climate change, Toronto sustainable coffee distributor Merchants of Green Coffee (MGC) has developed a special coffee, the Global Warming Blend, available at select retailers in the final week of this holiday shopping season.

MGC will donate $3.00 from each pound of Global Warming Blend sold to WWF-Canada's Save Our Climate campaign. The coffee, blended with Canada's only certified sustainable coffee beans, is available in Toronto at Mountain Equipment Co-Op (MEC), Roots at Bloor & Yonge, and both online and in-store from MGC's fair trade warehouse.

"Thanks to our partners, everyone enjoying a piping hot cup of Global Warming Blend over the holidays will be doing a small part to help curb the single biggest environmental threat facing our planet today," said Julia Langer, Director of Global Threats, WWF-Canada.

Global Warming Blend has already been a hit with shoppers. According to MEC's David Robinson, the store's first shipment of 50 half-pound bags sold out in an afternoon.

"We developed the blend not only as a delicious beverage, but also as an agent of conversation and change," said Derek Zavislake, co-founder of MGC. "Beyond contributing to one of the most prominent conservation organizations, with each cup we're encouraging people to ask themselves how climate change affects their lifestyle, and vice versa."

Added Robinson, "it also tastes really, really good. If you have any coffee connoisseurs on your gift list, they'll appreciate it like a wine lover does a fine vintage."

Global Warming Blend comes in half and full pound, roasted, whole-bean bags. For more information, please visit a participating retailer or www.globalwarmingcoffee.com.

About WWF-Canada (www.wwf.ca)

Founded in 1967, WWF-Canada has become one of the country's leading conservation organizations, enjoying the active support of more than 60,000 Canadians. WWF-Canada's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

About Merchants of Green Coffee (www.merchantsofgreencoffee.com)

Merchants of Green Coffee (MGC) specializes in the sourcing, importing and marketing of the highest quality certified green arabica coffees. Through its product line and active promotion of fair trade, organic, sustainability and other industry certifications, MGC is leading the evolution of the coffee industry to a sustainable state "from tree to cup."

/For further information: Additional Media Contact:

Michael Corcoran
(416) 529-5709
mike@theccrgroup.com/ IN: ENVIRONMENT, FOOD, RETAIL

Contact Information

  • Michael Lewkowitz, Merchants of Green Coffee
    Primary Phone: 416-607-5643
    E-mail: michael@igniter.com