SOURCE: Storenvy

Storenvy

June 05, 2013 09:00 ET

Storenvy Opens Rotating, Multi-Store Pop-Up Shop, Bringing Next-Generation Online Shopping Offline

The Rumors Are True: Indie Retail Spotted in San Francisco's Financial District

SAN FRANCISCO, CA--(Marketwired - Jun 5, 2013) - Storenvy.com, the world's destination for discovering, sharing, shopping and selling creative things, has been flirting with the offline world as it opens its first-ever physical Pop-Up Shop. Sandwiched between the flurry of the Financial District and the big brand mecca of Union Square, the store features five new and original Storenvy.com merchants, each selling a variety of unique, hard-to-find items, every month. The Pop-Up Shop gives online store owners a chance to showcase and sell their merchandise in the offline world, and gives consumers the opportunity to discover items not typically found in traditional retail stores.

After a three month trial run, the pop-up experience has been so successful that Storenvy Founder & CEO Jon Crawford decided to extend the concept store's lease indefinitely. "We've been thrilled to give some of our best online merchants their first opportunity with an actual retail space, staffed by the actual owners. It's been both a fun retail experiment and a rapid proof of concept incubator."

Indeed, TopShelf Boutique, who was in the Pop-Up Shop during March and April, had such positive feedback that they've graduated to their own physical storefront, also in Crocker Galleria where the Storenvy shop is located. "Getting the opportunity to 'test' out a storefront without committing to expensive rents and fixed costs made doing my market research in the Financial District possible," says owner Christina Ruiz. "I never would have been able to realize the true retail potential without it."

Storenvy is in good company as fashion-forward online brands like Warby Parker and Bonobos both recently joined the "showrooming" trend with their respective Class Trip and Guideshops. The difference here is that Storenvy is using its own brand might to showcase hand-picked local merchants that embody the Storenvy aesthetic, and then giving it a real "here today, gone tomorrow" feel by rotating new ones in monthly.

"When you come into the Pop-Up, you're not only shopping at five great local businesses but you're also keenly aware that there are over 41,000 more stores waiting for you on Storenvy.com," quips Crawford. "We hope to continue to push what retail shopping means and how we can best make authentic and passionate merchants shine."

Does that mean more pop-ups in other cities? "We've had a lot of interest in taking the Storenvy experience on the road, but what that might look like is still in the works. No matter what, we'll definitely continue our mission to humanize e-commerce in a very personal and delightful way."

Storenvy Pop-Up Details:
This month, the Pop-Up Shop features five local businesses that use Storenvy to power their online stores:

Stop Shop & Roll: A mobile boutique that carries womens and mens accessories and necessities. The traveling boutique also does festivals and private parties.

Blank Shoppe: An online retail store of carefully curated apparel, shoes, and accessories from upcoming, contemporary fashion-forward brands.

Yes & Yes Designs: Vintage-inspired jewelry, laser cut from unwanted hardcover books.

Verbana Chocolat: A purveyor of upscale scents and home furnishings products.

Poppy Hearts: An elegant and romantic collection of handmade, fashionable hair adornments, ranging from feathered fascinators, beaded and rhinestone headbands to fabric corsages that can be clipped to hair or pinned to a favorite outfit.

Mention #PopUpEnvy on social media or to learn more about the shops, in-store events and/or to apply to be a featured store, visit: www.storenvy.com/popup.

If you are in the Bay Area, make sure to keep June 19th open for the Pop-Up's next party! RSVP to reserve your spot!

About Storenvy
Storenvy is reinventing commerce by uniting the next generation of creative businesses with inspired people who are hungry to discover amazing things. One easy online store builder + one social, global marketplace = the best way to discover, share, shop and sell creative things. Storenvy powers over 40,000 unique online stores and a marketplace which is home to over one million socially curated products. With Storenvy Stores, merchants can create a free, completely customizable online store at their own URL in minutes. The Storenvy Marketplace lets shoppers discover and buy unique products from independent businesses around the world and connects them with friends and tastemakers who share their passions. Storenvy was founded in 2010 and has received $6.5 million in funding from Intel Capital, Spark Capital, First Round Capital and others. The company is based in San Francisco's Mission District and is hiring. For more, take a peek inside at www.storenvy.com.

Contact Information