SOURCE: Storied

Storied

February 12, 2015 11:15 ET

Storied Launches Public Beta of Its Mobile-First, Cloud Publishing System

Storied Brings the App Experience Into the Open Web, So Brands and Publishers Can Create a Broader Range of Dynamic Web Content That Plays Across Modern Devices, With Innovative Services to Monetize, Measure and Own User Engagement

SAN FRANCISCO, CA--(Marketwired - Feb 12, 2015) - Storied today announced the public beta of its mobile-first publishing and marketing platform that helps brands create visually oriented and dynamic app-like content experiences that play seamlessly in browsers across devices. Through Storied, brands and publishers can select from a range of navigation approaches and transitions, and easily add dynamic behavior to build sophisticated experiences such as interactive ads, brochures, catalogs, microsites, websites, and magazines -- all without requiring any coding.

Storied founder and CEO Lee Shirani drew on his experience in launching digital publishing products and services at Google, Hearst and Sony. Together with co-founder Ramin Hedayatpour -- who was seeking to tackle similar challenges in his ten years as an architect at Adobe -- they set about developing a system to address the problem of designing and building dynamic, interactive content for a multi-screen world. 

"User engagement is now taking place primarily via mobile, so we set out to build a system making it easy for anyone to create web experiences that combine the power and reach of the web with the user experience of native apps," said Shirani. "In doing so, we also saw an opportunity to layer in a set of complementary cloud services that simplify the creation, monetization and measurement of more immersive experiences that play across the mobile devices we all use. This helps brands and publishers deliver on-brand experiences and own their user engagement."

Mobile is now the dominant medium, yet brands and publishers still face obstacles both in creating content and owning the engagement. Publishers like Variety, The Hollywood Reporter and Relativity Media are using Storied to create interactive content to reach audiences that are increasingly relying on mobile for their content.

Storied's cloud services include:

  • Storied Studio - Create and publish a broad range of content types -- from interactive native ads to magazines and more
  • Storied Analytics - Measure performance and optimize content engagement by tracking real-time data insights
  • Storied Market - Monetize with in-content buy flows that are shoppable -- all without leaving the experience 
  • Storied Data - Aggregate and moderate feed-driven content to drive new forms of engagement and community

The public beta will begin with access to Storied Studio, followed by access to the full range of Storied's cloud services in the coming weeks.

For more information, and to sign up for Storied, please visit www.storied.co

About Storied
For brands and publishers seeking better ways to engage their audiences on mobile devices, Storied is a mobile-first publishing system making it easy to create, monetize and measure sophisticated content experiences that play across modern devices.

Launch partners include Variety, The Hollywood Reporter, USA Today, Relativity Media and San Francisco Travel, Swagger New York, 1-800 Flowers, among others.

Storied is based in San Francisco, CA.

Contact Information

  • Contact Info

    Manal Hammoudeh
    Knock Twice for Storied
    manal@knock2x.com
    (510)612-1885