The Weather Network

March 13, 2008 19:07 ET

Stormy Weather Keeps Torontonians Glued to The Weather Network

Record Number of Canadians Turn to The Weather Network and MeteoMedia During Recent Winter Storms

OAKVILLE, ONTARIO--(Marketwire - March 13, 2008) - During any given week, many Torontonians rely on detailed forecasts and weather-related information from The Weather Network. However, last weekend's massive storm brought a huge spike in the number of viewers for The Weather Network in a 24-hour period.

Between 6:00 a.m. on Saturday, March 8, 2008 and 6:00 a.m. Sunday, March 9, 2008, over 1.86 million people in the Toronto Designated Market Area tuned into The Weather Network, according to BBM Nielsen Media Research - approximately 150,000 more than those tuning into Toronto CP24's live coverage of the snow storm in Toronto. During the same period, over 3.3 million Ontario residents viewed The Weather Network for weather updates in their respective areas; compared to 1.9 million tuning into CP24.

With a series of winter storms hitting Central and Eastern Canada, the week of March 3, 2008 saw record-breaking numbers for The Weather Network and its French counterpart MeteoMedia.

Over 12.1 million Canadians tuned in for the latest news on The Weather Network and MeteoMedia during the week of March 3, 2008. Their websites served a total of 54.5 million pages of content(i). Over 604,000 pages of weather content was accessed through mobile users.

"We are proud to be, by far, the most consulted weather source across Canada. During stormy weather conditions, we see significant peaks in the usage habits of our consumers," said Pierre M. Morrissette, Chairman & CEO of Pelmorex Media Inc., the parent company of The Weather Network and MeteoMedia. Mr. Morrissette continued, "When severe weather strikes and affects the daily lifestyle plans of Canadians, they want to know that they are getting their weather information from a reliable and credible source. We have over 40 meteorologists working around the clock to ensure that Canadians always have access to the most up-to-date weather information across our television, online and mobile services. "

About The Weather Network and MeteoMedia

The Weather Network and its French counterpart, MeteoMedia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, internet, wireless and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada's leading web services. All wireless carriers now distribute The Weather Network and MeteoMedia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependant on weather.

(i) Source: Omniture SiteCatalyst

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