SOURCE: Mark Evans

March 16, 2015 09:00 ET

Storytelling for Startups Helps Entrepreneurs Break Through the Noise to Drive Awareness and Sales

TORONTO, ON--(Marketwired - March 16, 2015) - In his new book Storytelling for Startups Mark Evans, one of Canada's leading startup marketers, shows how the power of storytelling can be embraced to establish brand awareness, drive sales and carve out a competitive edge.

Storytelling for Startups is designed for entrepreneurs, startups and small business owners who want to grow their businesses and believe storytelling can play a key role in their success.

"In working with startups, it was surprising to see so many of them have great products but struggle to create stories that engage and inspire," said Evans, who interviewed dozens of entrepreneurs over the past two years. "The book fills a void in the market. It's a user-friendly, step-by-step guide that lets entrepreneurs develop their own stories, or have the confidence to oversee the storytelling process."

What people are saying:

"In a world that where information and endless content overwhelm us daily, it is the power of story that allows us to cut through the noise. Mark's book is a fantastic roadmap that details how to create and use story across mediums and platforms. Storytelling for Startups is valuable reading for any company that wants to get noticed in a digital age." - David Usher, musician and author.

"Filled with what is a one-to-one consulting lesson with one of Canada's top tech leaders, Storytelling for Startups is an essential read and walk-through for any company in the start-up sector, new or old." - Danny Brown, social media strategist

Mark is available for interviews and expert insight on the following topics: startup marketing, story-driven marketing and the growth of Canada's startup ecosystem.

Storytelling for Startups can be purchased at (print versions) and Amazon (e-books).

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