Straight Forward Marketing Corporation
CNQ : SFMC

June 03, 2005 17:22 ET

Straight Forward Enters Into Endorsement Agreement

TORONTO, ONTARIO--(CCNMatthews - June 3, 2005) - Straight Forward Marketing Corporation (CNQ:SFMC) is pleased to announce that it has entered into an agreement with Dr. Allan Oolo Austin for the endorsement of the Light Therapy Genesis HP1 Medical Device and StraightShooter Golf Training Device. Pursuant to an agreement Dr. Austin has agreed to endorse both products for a period of five years. Dr. Austin has personally tested and evaluated the Light Therapy device and has expressed his impression that the technology with integrate well with his other proprietary treatment processes. His clinics also offer a treatment to improve golf swing performance, which again will be enhanced by the introduction of the StraightShooter.

The agreement calls for a number of personal appearances each year of behalf of Straight Forward Marketing and Dr. Austin will also appear in infomercials and other product promotions to explain and endorse the products.

Dr. Allan Oolo Austin

Dr. Austin is a Chiropractic Physician and the originator of Trigenics Myoneural Medicine, he began formulating Trigenics in 1980s and developed the formal system in 1994 in Los Angeles. Dr. Austin is also a certified Chiropractic Rehabilitation Doctor, a Doctor of Natural Medicine, a Doctor of Acupuncture, a Fellow of the International Academy of Medical Acupuncture, a Diplomat of the American Board of Chiropractic Examiners and he holds a Doctorate in Neurokinetics. Specialty certification includes the areas of both Sports Medicine and Rehabilitations. Dr Austin is the President of The Trigenics Institute of Myoneural Medicine and the International Trigenics Association. Dr. Austin has lectured and written extensively and has appeared on many television shows, newspapers and magazines. He is known to the media as Doc Hollywood for his extensive celebrity patient list. Dr. Austin is also a black- belt martial artist and sits on the board of directors of the World Yodanshu Kobojitsu Karate-do Federation. He is also an official Olympic Doctor.

Renowned individuals receiving care from Dr. Austin have included: Actors: John Cusak, Sir Ian McKellan, Farrah Fawcett, Ed Asner, Raymond Burr, Dolf Lungren, Neve Campbell, Jessica Steen, Nick Mancuso, Barry Pepper; Musicians: The Backstreet Boys, David Bowie, Trent Resnor of "Nine Inch Nails", Jon Bon Jovi, Roy Orbitson, Roch Voissine, Clint Black, Tony Bennett, Kenny G, Robbie Robertson, Peggy Lee, the Monkeys, Simon Le Bon of "Duran Duran", Paul Stanley of "Kiss", Toni Lommi of "Black Sabbath"; Prima Ballerinas: Matine Lamy and Jennifer Fournier; NHL Hockey Players: Shane Corson, Paul Coffey and Bobby Hull; Olympic Gold Medallist and World Track Champion: Glenroy Gilber; Tennis Champion: Jimmy Connors and members of the tours of: Pink Floyd, Deep Purple, No-Doubt, U2 and The Rolling Stones.

For more information on Dr. Austin, Trigenics and this valuable revolutionary treatment system, SFMC is pleased to direct you to http://www.draaustin.com/index.html.

To view a photo of Dr. Austin as well as a photo of the Light Therapy Genesis HP1 Medical Device and StraightShooter Golf Training Device please click on the following link: http://www2.ccnmatthews.com/database/fax/2000/sfmc0603.pdf

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