SOURCE: Straight Up Brands

February 08, 2007 10:05 ET

Straight Up Brands Announces Market Expansion Plans for Sizzurp

Brand to Be Brought Into the Mainstream Through Company's Marketing and Distribution System

NEW YORK, NY -- (MARKET WIRE) -- February 8, 2007 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company"), an emerging developer and international marketer of premium branded spirits headquartered in New York, has announced its recent acquisition of subsidiary Rappin Brands. Sizzurp is the first Rappin Brands product to roll out into Straight Up Brands marketing and distribution system. Since making the announcement of the acquisition, the Company has been besieged with queries that all translate to: "What is Sizzurp and how do you intend to increase sales?"

Sizzurp, a Purple Punch Liqueur, is a blend of premium imported cognac, vodka and exotic fruit juices.

--  The combination of high quality ingredients results in a drink
    unsurpassed by any other in its category.
--  The original formula, years in the making and made popular on the
    streets of Houston, has been secretly reformulated to become the most
    palate pleasing liquid available today.
--  Made in France by leading Cognac maker Meukow.
--  Hip Hop celebrity artists continue to sing its praises.
Sizzurp sold itself in 2006 -- now watch Straight Up send its numbers soaring.
--  Sizzurp has sold roughly 7,500 cases representing approximately
    $1,000,000 in 2006 without any marketing support.
--  Eight states alone generate 85% of the current sales volume of
--  Look for announcements of many additional states added to the
    distribution network in the coming months.
--  Starting in March 2007 Sizzurp will appear in brand new song lyrics,
    CD inserts, music videos, and concert tour promotions including on stage
    pours and banners and wrapped tour vans by prominent Hip Hop artists --
    further details to be announced shortly.
--  The potential for sales growth with Straight Up marketing muscle and
    celebrity behind the brand is exponential.
--  International sales and distribution has begun in the UK; distribution
    to additional European countries will be announced in the next six months.
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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp in distribution and it will begin the distribution of Lucky Nites in selected markets in the first quarter of 2007. Future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, MoMo Mojito with Ja Rule, and Triple Coconut Rum with MOP. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.


Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:

    Investment Banker:
    Paul Gozzo
    PMG Capital

    Investor Relations Contact:
    Gerald Kieft or Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990

    Straight Up Brands, Inc.
    David McCallen