SOURCE: Straight Up Brands

September 13, 2007 11:19 ET

Straight Up Brands Reports Record Results

Year-to-Date Revenue for 2007 Reaches That of Entire 2006

NEW YORK, NY--(Marketwire - September 13, 2007) - Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") (http://www.straightupbrands.com/), an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, has reported revenue results through August 2007 and full financials for the year ended December 31, 2006 reflecting the increased roll-out of Bracco Wines and sales of Sizzurp Purple Punch Liqueur and Lucky Nites Golden Liqueur that were acquired in the Company's purchase of Rappin Brands in the first quarter of 2007. The results signal the continued national expansion of the Company's distribution network and the launch in summer 2007 of shipments of Lucky Nites.

Revenue for the 2006 fiscal year was $772,000, reflecting sales of Bracco wine only, which was launched in the second quarter of 2006. The Company is on track to increase wine sales for the year by 50% and for the sales of its spirits brands to exceed those of the wine.

David McCallen, Chief Executive Officer of Straight Up, stated, "Our results to date reflect our transition from a development stage to commercialization phase of our business. Our strategic positioning to strengthen our distribution network, launch products and develop national sales and marketing campaigns laid the groundwork for a continuing increase in revenues and introduction of new products into our distribution system. Our goal is to create a profitable beverage company with a line of premium wines and spirits with global distribution and marketing resources to create highly valuable brand assets in a well-balanced product portfolio. Bracco Wine and Sizzurp are already very valuable by industry metrics."

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wines; with the acquisition of Rappin Brands Sizzurp and Lucky Nites in select markets since the first quarter of 2007. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:
    Straight Up Brands, Inc.
    David McCallen
    CEO
    888-890-8909

    Investor Relations Contact:
    Gerald Kieft or Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net