SOURCE: Straight Up Brands, Inc.

February 21, 2007 09:08 ET

Straight Up Brands' Sizzurp to Be Promoted by Rap Group M.O.P.

NEW YORK, NY -- (MARKET WIRE) -- February 21, 2007 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, has announced that rap group M.O.P. will promote Sizzurp with product placement in new song lyrics, music videos, and while on tour worldwide with tour van wraps, stage banners and on-stage pours. M.O.P. is about to launch their first worldwide tour after being signed by 50 Cent for his label G-Unit. G-Unit will distribute the new CD, which is expected to be released in May 2007.

The music from "7:30," M.O.P.'s first song to be released from the new CD, has been picked up by CBS Sports for their basketball broadcasts and the New York Knicks, both of which are using the music in their "sound beds." The video for "7:30," which has Sizzurp placed in the video, is now being re-edited for MTV and is expected to be broadcast nationally by March 1, 2007.

Sizzurp is the first product to roll out from Straight Up Brands following their recent acquisition of Rappin Brands. Sizzurp, a Purple Punch Liqueur, is a blend of premium imported cognac, vodka and exotic fruit juices. Sizzurp sold itself in 2006 -- now watch Straight Up send its numbers soaring with celebrity partnerships around the globe.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp in distribution and it will begin the distribution of Lucky Nites with Lil Flip in selected markets in the first quarter of 2007. Future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, MoMo Mojito with Ja Rule, and a Coconut Rum. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:
    Investment Banker:
    Paul Gozzo
    President/CEO
    PMG Capital
    888-747-5397

    Investor Relations Contact:
    Gerald Kieft
    Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net

    Straight Up Brands, Inc.
    David McCallen
    CEO
    888-890-8909