SOURCE: Straight Up Brands, Inc.

September 05, 2007 09:15 ET

Straight Up's Bracco Estates Introduces Rosato

NEW YORK, NY--(Marketwire - September 5, 2007) - Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") (http://www.straightupbrands.com/), an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, has introduced Rosato to its line of Bracco Wines. Rosato is a medium-bodied rose with a wonderfully rich color and the incredibly clean fruit of the Negroamaro grape. The vineyards are located along the Adriatic and Ionian Seas in a warm, sunny clime with cool evening breezes from the two seas. It is an excellent aperitif and a warm weather solution to many varieties of fish, poultry and meat.

"I'm so excited to add this fantastic Rosé to my portfolio!," said Lorraine Bracco. "I really love a very chilled Rosé and had been looking for the right one for a long time and finally found it -- really dry, not sweet, and limited to only 500 cases. Enjoy!"

Bracco Wines is a line of nine Italian wines that the Company owns and markets in collaboration with the actress Lorraine Bracco. They are available in select markets across the country. The wine has been well received by the trade, the press and with leading restaurateurs. The actress, who is well known for her roles in the "Sopranos" and "Goodfellas," has introduced the product to many restaurants, has been working with the Company's distributors and importer, and has been an excellent partner who is committed to the success of this product.

Having lived in Europe for ten years, Lorraine was first exposed to the craftsmanship and tradition of winemaking and quickly became enamored with the process. While gaining acclaim for her acting prowess, she has continued to refine and develop her palette for fine wine and food while her respect for and interest for both have grown through the years. Lorraine handpicked eight notable Italian wines, from Pinot Grigio to Amarone, for release under the Bracco Wines label to share her passion and provide all levels of wine enthusiasts a trusted voice for quality.

For more information about Bracco Wines and availability, please visit www.BraccoWines.com

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wines; with the acquisition of Rappin Brands Sizzurp and Lucky Nites are in select markets since the first quarter of 2007. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:
    Straight Up Brands, Inc.
    David McCallen
    CEO
    888-890-8909

    Investor Relations Contact:
    Gerald Kieft or Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net