SOURCE: Strata8 Networks
January 17, 2008 11:00 ET
Strata8 Networks Launches Enterprise Cellular Service to Address 'Wireless Creep'
Strata8 Networks Secures $8 Million in Funding and Launches Enterprise Cellular Service to Offer Enterprises Greater Operational and Cost Control Over Wireless Services
BELLEVUE, WA--(Marketwire - January 17, 2008) - Strata8 Networks, a service provider offering
cellular services over licensed spectrum in key markets throughout the
United States, today announced the launch of its Enterprise Cellular
service, designed to address the increasing costs of 'wireless creep' and
better manage and control enterprise wireless expenses. The company also
announced that it secured $8 million in funding from Globespan Capital
Partners, Lightspeed Venture Partners and Wirefree Partners, LLC.
Strata8, through its Enterprise Cellular service, enables enterprises to
drastically reduce cellular and telecommunication costs by redirecting
cellular calls through an enterprise's own network, billed at the same rate
as landline calls.
"Companies are increasingly falling victim to 'wireless creep,' paying
thousands of dollars per month in uncontrolled and growing cellular
charges," said Andrew Buffmire, CEO of Strata8 Networks. 'Wireless creep'
arises from unnecessary, hidden cellular expenses rooted in the per minute
difference between cellular and landline calls, which can be as high as 80
percent. As noted by Buffmire, "The Strata8 Enterprise Cellular service
avoids these expenses by giving enterprises direct control and management
of their own cellular services."
'Wireless creep' slowly escalates across an enterprise, driven by many
factors, including: wireless calls made or received in an office or at an
employee's desk when a landline phone is nearby; high costs for cellular
overage minutes; cautionary purchase of excessive group minute pools; and
the continual management of costs related to the integrated business and
personal wireless service. Mr. Buffmire states, "We find that an
enterprise can reduce telecommunication expenses by up to 25 percent by
addressing 'wireless creep' through the Strata8 Enterprise Cellular
Strata8 Networks' Enterprise Cellular service enables an enterprise to use
cellular phones at the office in the same way and under the same
incremental cost structure as landline phones. Within the Strata8
Enterprise Cellular local enterprise coverage area, cellular users incur no
additional usage charges when calling other company extensions or other
Enterprise Cellular subscribers. When users leave the Strata8 Enterprise
Cellular coverage area, they automatically register to one of Strata8
Networks' roaming partners.
"This is a disruptive, innovative solution that addresses the changing ways
enterprises and their employees use and pay for wireless services,"
Buffmire said. "It not only improves telecommunication efficiencies across
the enterprise, but also significantly reduces costs while allowing
employees to use their wireless phones how and where they want to."
About Strata8 Networks
Based in Bellevue, Washington, Strata8 Networks offers cellular services on
licensed spectrum in 16 initial markets across the United States. Strata8
has designed and deployed a state-of-the-art wireless network with the
objective of changing the way enterprises use and manage cellular services.
Strata8 Enterprise Cellular enables enterprises to obtain cellular services
within local coverage areas using carrier-class technology. As a result,
enterprises obtain the same level of cost-savings, control, and application
integration they expect from other mission critical services, such as data
networking and landline telephony. Strata8 partners with best-of-breed
operational support system, software, infrastructure and antenna providers
to deliver reliable, high-value Enterprise Cellular services to enterprises
in each of its markets.
In addition, through its emerging Application Programming Interfaces (APIs)
and Software Development Kit (SDK), Strata8 will open its core wireless
carrier switching platform for third-party application and services
integration. This functionality provides a "user friendly,"
enterprise-defined path for new applications on the broader
carrier-signaling network. This unique approach, while disruptive to the
existing model of wireless deployment and service offerings, stands to
accelerate the momentum towards open wireless platforms to the benefit of