SOURCE: Strategic Marketing, Inc.

Strategic Marketing, Inc.

March 18, 2010 10:21 ET

Strategic Marketing and SmartLink Selected to Test Market New Product Line for Stainmaster

Campaigns Encompass Palm Beach County

WEST PALM BEACH, FL--(Marketwire - March 18, 2010) -  Strategic Marketing, Inc. and SmartLink Internet Strategies, Inc. have been retained by Stainmaster to develop and conduct test marketing campaigns in Palm Beach County for its new hard surface product.

Well known for its revolutionary success with stain-resistant carpet, Stainmaster is exploring expanding its brand to other types of flooring. Stainmaster Natural Stone utilizes a patent-pending process that bonds sealant into tile, providing superior stain resistance. Unlike most other sealers which must be reapplied periodically, Stainmaster Natural Stone does not require regular resealing.

"Stainmaster is, without question, the industry leader when it comes to stain resistant flooring," said Terry Murphy, president of Strategic Marketing. "We are honored to have the opportunity to work with such a renowned company as it looks to roll out its next major product line."

Initially, Stainmaster approached Lou Morano of Capitol Carpet & Tile about test marketing the new product line through his five retail locations with a television advertising schedule. In business 25 years, Capitol is the largest flooring retailer in Palm Beach County, and Strategic Marketing has handled its advertising for more than 15 years.

The test marketing project includes TV commercials and internet advertising, which will be initiated and managed by SmartLink Internet Strategies, Inc. Both Strategic and SmartLink are owned by Murphy. "Stainmaster's marketing people were already committed to the TV schedule; but when they discovered what SmartLink has done for Capitol Carpet & Tile, they expanded the scope of the project," said Murphy. A separate website was created by SmartLink for Stainmaster and Capitol Carpet & Tile featuring Stainmaster Natural Stone. The television commercials explain the Stainmaster process and benefits and encourage viewers to visit the website.

Strategic Marketing, Inc., founded in 1992, is a full-service advertising, marketing and public relations agency based in West Palm Beach, Florida. For more information on Strategic Marketing, visit:

SmartLink specializes in providing superior solutions for organic and paid search marketing, utilizing patent-pending and other proprietary state-of-the-art technology, to ensure that its clients' websites are prominently displayed to prospective customers who are searching online for their goods and services. For more information, visit

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