SOURCE: Strategic Productions

Strategic Productions

January 24, 2011 12:26 ET

Strategic Productions and McKenna-Pihlaja to Partner

New Strategic Alliance of "Next Generation Media" Will Keep Candidates Winning Well Into 21st Century

LOS ANGELES, CA and WASHINGTON, DC--(Marketwire - January 24, 2011) - Strategic Productions, the company behind the popular "Sarah Doesn't Speak For Me" viral campaign, is proud to announce its partnership with McKenna-Pihlaja, the new media consulting firm recently started by former DSCC Political Director Martha McKenna and former DCCC Political Director Jen Pihlaja.

McKenna-Pihlaja and Strategic Productions, which itself is led by former DSCC New Media Communications Director, Amy Rubin, will leverage the collective experience of McKenna and Pihlaja's political background while continuing to provide creative and disruptive content from a unique talent network of content creators and digital strategists that stretches across the country.

"Martha and Jen offer an impressive track record of winning campaigns and a wealth of political expertise that when paired with Strategic Productions' creative and innovative approach to message, strategy and digital content will help us grow from a young company that had a great first year into a larger firm that will lead the way in creating campaigns that integrate TV, digital, social media and offline activism in a truly impactful way," said Amy Rubin, founder of Strategic Productions.

McKenna and Rubin worked together at the DSCC in 2008 in an historic cycle when Democrats picked up eight Senate seats and took back the White House with the election of President Obama. During their time together at the DSCC, Rubin developed a groundbreaking, first-of-its-kind new media campaign that was regularly covered in national and local media and featured sitting Senators and candidates from across the country, as well as candidate Obama. Now, with the political and creative collaboration of their respective firms, they will produce the next generation in campaign media for a new generation of political candidates.

About McKenna-Pihlaja
McKenna-Pihlaja is Washington, DC-based next generation political media consulting firm. Together, Martha McKenna and Jen Pihlaja have shaped the way Democrats win tough races. By creatively and tenaciously connecting voters with campaigns, McKenna-Pihlaja creates narratives that make people pay attention. McKenna-Pihlaja is committed to telling candidates' unique stories using the most engaging techniques available so that voters hear, react and connect with those candidates.

About Strategic Productions
Strategic Productions is a creative digital media firm with principals in Los Angeles and New York and a talent network across the country specializing in political campaigns and fusing creativity with message control for good causes, campaigns and companies. Throwing out traditional business models and production processes, Strategic Productions uses fresh talent, ideas and technologies to provide a more effective way of telling the same old story. The firm's founder and chief executive Amy Rubin, former new media communications director at the Democratic Senatorial Campaign Committee, has had her work featured on such media outlets as Countdown with Keith Olbermann, The Rachel Maddow Show, The New York Times, The L.A. Times, and NPR's All Things Considered.