May 14, 2007 09:00 ET

Strategic Profits' Steady Stream of Leads From ON24 Inc.'s Live Video Webcasting

ON24 Inc. Webcasting Solutions Contributes to Increased Leads and Revenues

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 14, 2007 -- To successfully launch a product requires weeks and months of planning. For business training company, Strategic Profits, the introduction of a new online university provided an opportunity to increase the company's email database and revenues. To generate buzz weeks in advance of the launch, they wanted to do a two-hour live streaming video webcast featuring Strategic Profits' president, Rich Schefren. But selecting the right solutions provider was key because even a 10 second delay was unacceptable and thousands were anticipated to view the webcast.

After reviewing several companies, Strategic Profits selected ON24 Inc., the leader in webcasting and rich media marketing solutions. "We realized that only ON24 could provide us with the reliability and scalability that we were seeking," explained Dan Caron, product launch manager for Strategic Partners. "Their extensive experience working with some of the largest webcasters reassured us that they could handle thousands of simultaneous viewers at once."

Solution: Reliability, Scalability and Real-Time Reporting

Using a film crew on location, ON24 streamed Strategic Profits two-hour seminar to thousands of live, simultaneous viewers on ON24's reliable and scalable webcasting platform. Leveraging ON24's platform also provided Strategic Profits with a view into the number of attendees and questions asked by viewers. As Strategic Partners was accepting a limited number of memberships for the new online university on a first come first served basis, ON24's webcasting platform further enabled Strategic Partners to accept payments and close registration when the membership cap was reached.

Results: Overwhelming Response

When Schefren began the two-hour live video webcast, the response was overwhelming with over 5,000 viewers and the limited number of memberships selling out in six minutes. Since the event concluded, the archive of the two-hour video webcast has been accessed over 4,000 instances.

The organization estimates that nearly 70,000 people viewed the organization's online content, including the two-hour video webcast, as a result of the promotional efforts and momentum from the February live video webcasts. Upon launching the online university in late March, Strategic Profits has generated over $2.8 million in revenues.

"We attribute part of our success to the live video webcast. ON24 was the only company we could depend on to provide a seamless experience for our attendees," stated Caron. "We imagine that solutions like ON24 will become the norm for our future Internet marketing efforts."

For more information about the Strategic Profits case study and screenshots:

About ON24 Inc.

ON24 Inc. ( is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications and executive announcements.

More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

Insight24, your single source for business and technology insight, is a pending service mark of ON24 Inc.

"A World of Webcasting Solutions. One Webcasting Provider"™ is a trademark of ON24 Inc.

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