SOURCE: Strategic Rare Earth Metals, Inc.

June 10, 2010 08:30 ET

Strategic Rare Earth Metals (PINKSHEETS: SREH) Announces New Development Contract With Encounter Technologies, Inc.

NEW YORK, NY--(Marketwire - June 10, 2010) - Strategic Rare Earth Metals (PINKSHEETS: SREH) finalized an exciting agreement today with Encounter Technologies, Inc. (PINKSHEETS: ENTI) and their cutting-edge music video social platform, MusicMatrix.com, to provide an innovative social networking iPhone application. 

A Strategic Rare Earth Metals company spokesperson stated, "We successfully finalized the negotiations and contract ahead of schedule. This breakthrough development deal is a major push into the social networking application arena. We are excited to create a dynamic mobile application for MusicMatrix.com."

The MusicMatrix.com application will initially include an impressive list of unique features. Users will have the opportunity to log-in via a home screen and access the MusicMatrix.com community, videos, and channels. A variety of entertaining and informative functions will be offered. Video editing, uploading, upgrading and notifications will be included in the second phase of development. 

About MusicMatrix.com

On MusicMatrix.com, users are able to participate in music video editing competitions in order to win prizes and recognition. Encounter Technologies, Inc. (ENTI) developed a cutting edge, simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns. For more information about Music Matrix, visit www.musicmatrix.com.

About Encounter Technologies, Inc. (PINKSHEETS: ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services and specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. They provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com

About Strategic Rare Earth Metals (PINKSHEETS: SREH)

Strategic Rare Earth offers end-to-end iPhone application development services including iPhone app concept development, actual app development and app marketing and promotion. The iPhone application development is approached in a systematic and organized way and coordinated with clients right from scratch. Strategic Rare Earth Metals works with clients through the concept development of the app to be created and the feasibility of creating such an app. The concept development process involves research and analysis on the scope of the application, its USP, its target users and the mileage it will offer the client's brand. Feasibility studies will gauge the economic, technical schedule and operational feasibility of the app in question depending on its practicality and competitive advantage. Based on the feasibility study, a schedule is set to build the app concept with the client. Assistance is provided in setting up a developer account at the Apple App store, and the client is walked through the development process, schedules and marketing. The iPhone developers are skilled in Apple's developer tools like Xcode, Cocoa Touch framework and Objective C. Leveraging the best of Apple's technologies and using Cocoa's APIs, the iPhone programmers create a tightly-integrated Xcode development experience that makes adding animation, networking, appearance and behavior to apps easier, with just a few lines of code.

The iPhone app development team is strict on meeting optimum time-to-market periods. Working in collaboration with clients, they monitor the App development process and check for risks and bugs. The applications are original and innovative enough to cut through the noise of the App store and offer a high-level user experience. Understanding the core process of iPhone app development, Strategic Rare Earth Metals builds third-party applications that are as interactive and easy-to-use as native applications.

The press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Strategic Rare Earth Metals, Inc. under take no obligation to update such statements. 

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