SOURCE: Strategic Rare Earth Metals, Inc.

June 15, 2010 10:15 ET

Strategic Rare Earth Metals (PINKSHEETS: SREH) Presents a Corporate Overview for

NEW YORK, NY--(Marketwire - June 15, 2010) -  Strategic Rare Earth Metals (PINKSHEETS: SREH) is the parent company for two subsidiaries: and Scientific News International. These subsidiaries focus on different industries, but the specialization in rapid delivery of information is the same. Today, Strategic Rare Earth Metals released a corporate overview for creates and sells cutting edge iPhone applications. Applications are becoming the dominant delivery mechanism for content, entertainment and advertising on smart phones, and the application marketplace is a 6 billion dollar industry. is tapping into that booming market with a multitude of unique, riveting mobile applications for consumers and business professionals. They work directly with clients through every step of the process including development, approval and promotion.

In addition, will serve as an aggregator for outside developers of mobile phone applications. All of these unique applications will be available in one location for sale on and promoted with a mass marketing campaign. is currently in the process of adding a diverse, break-through collection of 100 applications to the site for purchase.

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About Strategic Rare Earth Metals (PINKSHEETS: SREH):

Strategic Rare Earth Metals is the parent company for and Scientific News International. They specialize in the rapid delivery of information and offer end-to-end iPhone application development services. The iPhone application development is approached in a systematic and organized way and coordinated with clients right from scratch. Strategic Rare Earth Metals works with clients through the concept development of the app to be created and the feasibility of creating such an app. The concept development process involves research and analysis on the scope of the application, its USP, its target users and the mileage it will offer the client's brand. Feasibility studies will gauge the economic, technical schedule and operational feasibility of the app in question depending on its practicality and competitive advantage. Based on the feasibility study, a schedule is set to build the app concept with the client. Assistance is provided in setting up a developer account at the Apple App store, and the client is walked through the development process, schedules and marketing. The iPhone developers are skilled in Apple's developer tools like Xcode, Cocoa Touch framework and Objective C. Leveraging the best of Apple's technologies and using Cocoa's APIs, the iPhone programmers create a tightly-integrated Xcode development experience that makes adding animation, networking, appearance and behavior to apps easier, with just a few lines of code.

The iPhone app development team is strict on meeting optimum time-to-market periods. Working in collaboration with clients, they monitor the App development process and check for risks and bugs. The applications are original and innovative enough to cut through the noise of the App store and offer a high-level user experience. Understanding the core process of iPhone app development, Strategic Rare Earth Metals builds third-party applications that are as interactive and easy-to-use as native applications.

The press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Strategic Rare Earth Metals, Inc. under take no obligation to update such statements. 

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