Strategies for Enhanced Product Development and Product Profitability Needed Now More Than Ever

Sealy, Delphi, Raytheon, Avaya Labs and Other Leading Product Innovators to Outline Strategies for Enhanced Product Development and Product Profitability


BOSTON, MA--(Marketwire - February 24, 2009) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), will host its annual Product Innovation and Engineering Summit April 29-30th in the heart of the Midwest at the Marriott on Magnificent Mile, in Chicago, IL. For more information or to register, please visit: http://summits.aberdeen.com/index.php/PIE.html.

Executives from the global manufacturing community will meet and exchange ideas on strategies and initiatives in this one-of-a-kind executive educational conference. Attendees from Fortune 500 companies ranging from small and mid-sized enterprises will present on the most pressing issues of the day.

Summit participants will receive valuable research as they engage with Aberdeen's senior analysts as well as their peers surrounding effective and profitable product development strategies. Aberdeen has surveyed thousands of product professionals to outline results and strategies, like the ones featured in the 2008 Aberdeen Report, where the development of more innovative products was reported as the top business goal for product development. But just how do organizations identify the most promising ideas and translate these ideas into successful products? According to Aberdeen's January 2009 research report, "The Innovator's Toolbox: Empowering the Next Wave of Difference Makers," Best-in-Class organizations fuel their innovation engines, in part, by capitalizing on the following idea/innovation management tools and practices:

--  71 percent of the Best-in-Class capture or document ideas or concepts
    digitally
--  Best-in-Class are nearly 1.5 times more likely than their Industry
    Average peers to have a standard process in place for selecting ideas or
    concepts for development
--  Best-in-Class take advantage of idea/innovation management tools 35
    percent more often than their Industry Average peers to improve their
    ability to innovate
    

These capabilities enable top performers to meet product launch dates nearly twice as often as their competitors, and to meet their product revenue targets 80 percent more often. Aberdeen will bring this research to life, as we host executive presenters from Sealy, Delphi, Raytheon, Avaya Labs and others who will discuss their successes and challenges as they outline strategies for enhanced product development and product profitability at the conference.

Confirmed Presenters Include:

--  Delphi Corporation - Andrew Brown, Executive Director & Chief
    Technologist
--  Sealy Inc. - Alan Litton, Chief Science Officer, SVP Research &
    Engineering
--  Raytheon Integrated Defense Systems - Lee Silvestre, Vice President of
    Mission Innovation
--  Tyco Healthcare Retail Group (now Covidien) - Don Sheldon, former Vice
    President of Research & Development
--  Eaton Corporation - Tom Stover, Vice President of Engineering
--  Wachovia Corporation - Doug Powell, Senior Vice President of Treasury
    Services
--  Knapheide Manufacturing Company - Chris Weiss, Vice President of
    Engineering
--  Titoma Ltd. - Case Engelen, President
--  Avaya Labs (formerly Bell Labs) - Geoff Baird, General Manager for
    Integrated Office Communications, and Venkatesh Krishnaswamy, PhD,
    Director, IP Communications Research
    

"Now in its third year, the Product Innovation and Engineering Summit has become the foremost resource for product manufacturers seeking actionable recommendations for improving product development and engineering performance," states Chad Jackson, Vice President, Product Innovation & Engineering Research at Aberdeen.

A snapshot of some of the organizations that will be represented at the summit include:

--  Intel
--  P3-North America, Inc.
--  Novartis Pharmaceuticals
--  Wahl Clipper
--  Mercury Marine
--  Cisco Systems
--  Motorola
--  Ultra Electronics Measurement
--  Schneider Electric/Square D
--  Precision Swiss Products
--  HP
--  Pratt and Whitney
--  Knapheide Manufacturing
--  Masco Corporation
--  Raytheon Missile Systems
    
To participate or for more information, please visit: http://summits.aberdeen.com/index.php/PIE.html.


Technology vendors and solutions providers can participate in the summit as event sponsors to get their products in front of the decision makers that matter. For sponsorship information please visit http://summits.aberdeen.com/index.php/Product-Innovation-and-Engineering-Summit/product-innovation-summit-sponsors.html.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890.

Contact Information: Media Contact: Chad Jackson Aberdeen Harte-Hanks (512) 284-8080 Chad.jackson@aberdeen.com © 2009 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617) 854-5200 Fax: (617) 723-7897 www.aberdeen.com