SOURCE: The Alliance Company

The Alliance Company

March 03, 2010 11:40 ET

Strategies to Maintain a Successful Payment Card Program Revealed in Free Webcast From Alliance Financial Services and NAFCU Services

WASHINGTON, DC--(Marketwire - March 3, 2010) -  NAFCU Services Corporation and Alliance Financial Services the NAFCU Services Preferred Partner for payment industry advisory services, announced today the release of a free webcast that gives an overview of how market evaluations are improving credit union card programs today. The two organizations plan to discuss the topic in more depth at NAFCU's Strategic Growth Conference in March.

The webcast is available online at

"Many credit unions have been able to achieve significant processing cost reductions for their credit and debit card programs by reviewing some alternative management and processing structures," explains Michael Cebrick, managing director, Alliance Financial Services. "Market evaluations can also help credit unions create significant upside with enhanced technologies, product offerings and profitability."

Viewers get an inside look at industry trends and how credit unions "stack up," learn why payment cards are important to credit unions, and develop an understanding of how to create a successful payment card program. In addition, Jim Craig, vice president of marketing for 1st Advantage Federal Credit Union, shares his first-hand experiences and the strategies that helped improve the card program at his credit union.

"The landscape for credit card operations in credit unions is ever-changing, especially today," said David Frankil, president of NAFCU Services Corporation. "With the perspectives of both an industry expert like Michael Cebrick and the first-hand experience shared by Jim Craig, we hope to give credit unions a fresh look at how to improve their card program strategies, even in these challenging times."

Both Cebrick and Craig will speak on this topic in greater detail at NAFCU's Strategic Growth Conference, March 9 - 11 in Las Vegas. Learn more at

About the Alliance Companies
The Alliance Companies executives are recognized leaders in partnership development and advisory services to the payments industry. Alliance Financial Services helps credit unions grow through a greater understanding of the opportunities presented by the payments industry. Alliance provides growth recommendations and facilitates strategic partnerships for credit and debit card programs. Alliance is a NAFCU Preferred Partner, one of a short list of companies who undergo a rigorous evaluation process and are recognized as providing superior solutions for the credit union industry.

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About NAFCU Services Corporation
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry's leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 28 Preferred Partner programs to the credit union community, and maintains the credit union locator website, For more information about NAFCU Services Corporation, please visit  

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