SOURCE: Stream Theory

August 26, 2005 09:43 ET

Strategy First Joins Stream Theory as Digital Distribution Partner

Leading Publisher Licenses PC Games to Stream Theory for Worldwide Games on Demand Sites

IRVINE, CA -- (MARKET WIRE) -- August 26, 2005 -- Stream Theory, Inc., a division of Tadpole Technology plc (LSE: TAD), today announced that it has signed a worldwide content provider agreement with Strategy First, a leading publisher and developer of interactive entertainment software. Strategy First, Inc. a wholly owned subsidiary of Silverstar Holdings, Ltd., publishes award-winning titles such as the classic "Disciples" and "Jagged Alliance" series. Strategy First launched a new online store in May and has more than 20 titles available for purchase. Stream Theory's patented StreamFlow Games on Demand platform enables retailers, portals, game publishers, and ISPs to securely distribute PC games to broadband consumers under a variety of payment models.

"We are delighted to participate with Stream Theory in capturing our share of the burgeoning online marketplace," said Brian Clarke, Strategy First's Executive Vice President. "Strategy First's award-winning content and Stream Theory's patented delivery process provide a formidable combination to achieve that objective," Clarke said.

"Stream Theory is very excited to welcome Strategy First to our content provider family," said Steig Westerberg, CEO of Stream Theory. "This is a perfect opportunity for Stream Theory's worldwide digital distribution partners to increase exposure of Strategy First games to broadband gamers everywhere. Through our partnership we will delight current fans and attract new consumers of Strategy First games," Westerberg continued.

Games on Demand (GoD) is a broadband-only service where games application data is streamed to a user's PC. Unlike one-time purchases at retail or through installed downloads, GoD subscriptions provide recurring revenue streams for game publishers and distribution partners. GoD is emerging as a new revenue-generating window of opportunity for a PC game after its brief sell-through period passes. 2004 ended with 118 million worldwide broadband subscribers according to the Organisation for Economic Co-operation and Development. With Nielsen//NetRatings reporting current U.S. penetration at 60%, the desire for new online services from broadband users is accelerating adoption of new technologies and business models. According to Parks Associates the number of households subscribing to GoD services will climb to more than 2 million by 2007.

About Silverstar Holdings

Silverstar Holdings Ltd. is a publicly traded company, focusing on acquiring controlling positions in high growth retail driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology related platforms. It currently owns Fantasy Sports, Inc., a dominant provider of fee-based NASCAR related and other fantasy sports games, Strategy First Inc., a leading developer and worldwide publisher of entertainment software for the PC, as well as a stake in Magnolia Broadband, a fab-less semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry. For more information, visit www.silverstarholdings.com.

About Strategy First

Strategy First, Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the Company has grown rapidly, publishing major games in the industry such as "Supreme Ruler 2010" and "Disney's Aladdin Chess Adventures" and simultaneously developing its own in-house titles such as "O.R.B." and "Disciples II." After winning numerous awards for games such as "Disciples: Sacred Lands," "Kohan: Immortal Sovereigns," "Steel Beasts," "Galactic Civilizations," and "Jagged Alliance," Strategy First continues to push the gaming envelope with its own groundbreaking titles, while maintaining its reputation as a unique alternative for independent developers seeking to market their games to a worldwide audience. For more information, visit www.strategyfirst.com.

About Stream Theory

Founded in 1996, Stream Theory, Inc. is a wholly owned subsidiary of Tadpole Technology plc (LSE: TAD). Stream Theory is revolutionizing the manner in which software is purchased, delivered and accessed by enabling true software-on-demand and virtualization models. Stream Theory has developed a patented framework that is a piracy deterrent for software publishers. The Company is a leading supplier of software streaming technology for delivering and managing software applications worldwide over IP and digital media. Leading software publishers, developers, portals, ASPs, and broadband ISPs have deployed the company's patented technology. Stream Theory is a Microsoft Gold Certified Partner and an IBM Partnerworld member. For more information, visit www.streamtheory.com.

All trademarks mentioned in this document are the property of their respective owners.

Contact Information


  • Media Relations Contact:

    Ron Koren
    Stream Theory, Inc.
    +1 949 833 2800
    Email Contact

    Investor Relations Contact:

    Steig Westerberg
    Stream Theory, Inc.
    +1 949 833 2800
    Email Contact