SOURCE: Strategyn


August 13, 2013 09:05 ET

Strategyn, Leading Innovation Consulting Firm Names Katherine Noesen Executive Vice President

SAN FRANCISCO, CA--(Marketwired - Aug 13, 2013) - Strategyn is pleased to announce the appointment of Katherine Noesen as Executive Vice President of Strategyn. Noesen's experience in consulting and product development represents Strategyn's continuing commitment to excellence in the innovation world.

Noesen brings over 20 years of management in technology and digital industries to the innovation consulting firm, Strategyn. She has facilitated product design and new technologies in digital music, portable devices, and consumer products. She will help lead Fortune 500 companies to develop breakthrough products and services through Strategyn's patented innovation process, Outcome-Driven Innovation.

"Having been in the innovation field for many years, I was excited to learn about Strategyn's ODI methodology that provides companies with quantitative and qualitative direction for innovation," says Noesen. "I'm pleased to join Strategyn and work alongside Tony Ulwick, the creator of ODI and jobs-to-be-done theory, to deliver customer insights for breakthrough innovation to our clients."

"We're excited and grateful to have Katherine join the team," says Strategyn CEO and Founder Tony Ulwick. "She has an excellent track record, and her experience in business development, marketing, strategic consulting, and product innovation, working both with large companies and start-ups, will no doubt elevate Strategyn's capabilities and provide our clients with inventive and creative offerings."

Noesen has previously worked for technology companies such as Palm Computing and Philips Electronics. She holds an MBA from the Stanford Graduate School of Business and was a Morehead Scholar at the University of North Carolina at Chapel Hill. She also studied design through Stanford's School of Engineering and Harvard's Graduate School of Design.

About Strategyn

Strategyn is an innovation consulting firm founded in 1991 by Tony Ulwick. Strategyn's proprietary and patented methodology called Outcome-Driven Innovation® (ODI) accelerates revenue and profitability growth for their customers. Strategyn has an exceptional two-decade track record using ODI and has helped launch some of the most successful and fastest-growing products in history with the world's leading companies.

Ulwick is the pioneer of the jobs-to-be-done theory and has spent over 21 years developing and perfecting the ODI process. He has been granted five patents, with five additional patents pending, and is also the author of the best-selling book "What Customers Want." Strategyn is based in San Francisco, California with offices around the globe.

Contact Information

  • For more information contact:
    Lia Hanson
    Email Contact
    (650) 741-4015