SOURCE: Amsterdam Worldwide

June 19, 2008 08:00 ET

StrawberryFrog B.V. Amsterdam Rebrands as"Amsterdam Worldwide"

New Look International Agency Focused on "Ideas Without Borders"

AMSTERDAM, THE NETHERLANDS--(Marketwire - June 19, 2008) - StrawberryFrog B.V. Amsterdam, the international, full service advertising and branding agency, has re-branded as Amsterdam Worldwide.

The name reflects a new positioning of "Ideas without Borders" for the nine-year old agency, which specialises in pan-European and global communications for blue chip clients including Chevrolet, Opel, Panasonic and ASICS Onitsuka Tiger.

Amsterdam Worldwide was chosen partly because it is inspired by the values of creativity, freedom of thinking and commercial acumen associated with the city; and partly because it reinforces the agency's credentials as a creator and implementer of pan-European and global work.

Brian Elliott, Founder and Chief Executive of Amsterdam Worldwide, said, "The advertising business has changed radically, so we've changed to reflect that with a new name and a new philosophy that reinforces our point of difference as an international agency steeped in communications innovation and creativity."

In addition to Elliott, Amsterdam Worldwide is headed up by Richard Gorodecky, Executive Creative Director, and Jonathan Fletcher, Head of Strategic Planning. Uli Wiesendanger (originally the "W" in TBWA) remains Chairman of the Advisory Board of Directors, a position he has held since the agency's 1999 launch. He comments, "The time has come for a change. There are no borders in strategy, creativity and media any more. Amsterdam Worldwide is a grown up international agency that speaks through its work."

The agency has received critical acclaim for recent work, including the Electric Light Shoe campaign for ASICS Onitsuka Tiger (http://www.youtube.com/watch?v=qKlv2stnoU0); the "Dancing Robot" online film, which was part of the pan-European launch of Chevrolet's new Aveo (www.kontraband.com/show/show.asp?ID=11621); and the 'Everything Matters' Panasonic Lumix campaign (http://uk.youtube.com/watch?v=jZrSbbFMGck).

ABOUT AMSTERDAM WORLDWIDE

Amsterdam Worldwide was founded in 2008 by CEO Brian Elliott as a full-service, international communications agency. Formerly known as StrawberryFrog Amsterdam (jointly founded by Elliott in 1999), Amsterdam Worldwide has created highly original and engaging work for some of the world's most respected brands, including ASICS Onitsuka Tiger, Chevrolet, Coca Cola, Heineken, IKEA, Mitsubishi, Opel, Sony Ericsson and Panasonic. Amsterdam Worldwide's multi-cultural strategic, creative, digital, media and management teams work in collaboration with clients and agency partners to create highly effective, integrated pan-European and global campaigns. www.AmsterdamWorldwide.com

Contact Information

  • For more information contact:
    Mark Terry-Lush
    +44 (0) 7740 432 112
    email: Email Contact

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