November 14, 2007 06:00 ET Announces a Contest for Neighborhood Street Reviews in New York City

World's First Online Community for Real Life Reviews at the Street Level Puts Call Out to Homeowners, Renters and Realtors to Review Their Street

SAN FRANCISCO, CA--(Marketwire - November 14, 2007) - today announced a new contest to draw the compelling, insightful, and real street reviews online from the Big Apple. StreetAdvisor is an online community where homeowners, renters, and buyers can share and learn about quality of life on specific streets, along with the nuances, services and details known only by those who have lived there.

To help celebrate the launch of the StreetAdvisor Local Expert Program, StreetAdvisor is taking it to the streets with the New York Challenge and they are giving away $1,000 in cash and iPod® Digital music players! Think you know a little about Manhattan? Are you the King of Queens or the Best Barista of Brooklyn? Then prove it!

Simply do a street review, upload a photo or video, or participate in a discussion forum... and you could win! The top four people with the most points (earned in the New York state area from Nov 5, 2007 to Jan 5, 2008) will win.

Entering is easy!

To start earning points you can:

--  Review a street you live on (or previously lived on) - e.g. W 151st
    St, New York
--  Upload a photo - e.g. Apartments on Gramercy Park
--  Invite a friend to do a review
--  Start a discussion topic like "Taxi Strikes"
--  And don't forget you can keep track of your points on the "NY
    Challenge Leaderboard."

The top four local experts at competition close Jan 5, 2008 will win.

"This is all about honesty and participation," said Jason Spencer, CEO of "We're hoping for the best, most comprehensive and clever reviews -- along with those extra details that help paint a better picture of life in their area."

Unlike other sites, it is the easiest way to find out what people really think about where they live and where others might be looking to live. It is an entirely new kind of online real estate community, providing a real-life "insider" view. StreetAdvisor is the essential guidebook to finding the right street, written by the people who have lived there.

Consumers can learn and share vital details including noise levels, traffic, neighbors, entertainment, and public services, etc. in a way that wasn't previously available. It also allows for firsthand recommendations and negative experiences about local businesses, entertainment, services, lifestyle, and back road gems unbeknownst to outsiders.

Each person can rank the streets where they live, lived or visited. This contributes to the overall StreetScore city ranking, which is displayed for each street. Categories include:

--  StreetVIBE - Neighborly spirit, dining, nightlife, shopping, fitness
--  StreetWIRED - Cell reception, Internet access, pay TV access
--  StreetHEALTH - Peace and quiet, traffic, safety, cleanliness, pests
--  StreetVALUE - Cost of living, resale/rental value
--  StreetESSENTIALS - Public transportation, medical, schools, child
    care, government, utilities, parks

In addition, the "StreetBoard" provides a place where residents can communicate with their neighbors.

StreetAdvisor is also integrating video for people to post videos taken on their street, from house parties, local parks, to a lovely walk on a Sunday afternoon.

The site is currently in public Beta and is initially focusing on the United States, United Kingdom, Canada, and Australia. Just within the first day of the site being public, received over 60,000 streets visited. As the word spreads, the site continues to grow. Enter the sweepstakes to join this vibrant community and get a chance to win $1,000 in cash or an iPod. The contest will end at 11:59 PM EST on January 5, 2008.


Founded in 2007 by Jason Spencer and Adam Spencer, helps people learn more about their communities while helping others make better decisions about where they choose to live. The site will evolve to include additional services to facilitate online conversations at the street level, while creating a forum where professionals and consumers can participate in bringing their street and neighborhoods online, in a public forum.

The company has representatives in San Francisco and Australia. For more information, contact

*Contest Note:

Apple is not a participant or sponsor of this promotion. iPod® is a registered trademark of Apple, Inc. All rights reserved.

Contact Information

  • Media contact:
    Adriana Gascoigne
    Email Contact