SOURCE: Streets Ahead Inc.

April 16, 2007 08:00 ET

Streets Ahead Launches 'Pants Down' Billboard Campaign

Luxury Belt Brand Celebrates 25th Anniversary With Multifaceted Advertising & Marketing Strategy

LOS ANGELES, CA -- (MARKET WIRE) -- April 16, 2007 -- Streets Ahead, Inc., the Los Angeles-based accessories brand best known as makers of women's fashion belts, kicks off its 25th anniversary with a multifaceted advertising and marketing campaign that includes outdoor advertising, website relaunch, branded identity extension and the issue of commemorative products made in silver as traditionally recognized for the milestone.

The celebration begins this Spring when the first outdoor ads appear via strategic billboard placements throughout the company's home city of LA. The ad, a lighthearted look at the seriousness of fashion, features a series of models posed in contemporary fashion style with their pants having fallen down around their ankles. The tagline reads: Streets Ahead Belts; It Isn't Fashion Without Us.

The concept was created by creative ad agency Curtis Birch under the direction of Richard Yelland. The billboards are scheduled to appear this April and will carry through to September towering over high trafficked intersections within the city. The first billboard will appear at the intersection of San Vicente and La Cienega boulevards near the Beverly Center in West Hollywood. Additional outdoor advertising at local malls will begin in August to coincide with the height of the fall shopping season.

A collection of commemorative belts will be offered in silver, a color and material traditionally associated with 25th anniversaries. The commemorative belts will come in two series, one a limited edition of collectibles for the luxury set and the second, a series of belts in honor of the Streets Ahead consumer. The purpose of the limited edition is to demonstrate the wealth of design acumen and craftsmanship that Streets Ahead, Inc. is capable of generating.

The 25th anniversary campaign will culminate in a large-scale consumer event scheduled to take place in Los Angeles this September. Only consumers who sign up at the company's website, will receive an invite to this special shopping-cum-red carpet event. The anniversary campaign is designed to support the company's longstanding reputation as the premier leather accessory design and production house in the U.S. Streets Ahead is soulful, handmade, American luxury.

The Fall 2007 collection will debut at Accessorie Circuit May 7-9 in NYC.

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