SOURCE: Elmer's

Elmer's

February 11, 2014 06:00 ET

Strength Meets Smart With Elmer's ProBond Advanced

America's Most Trusted Glue Brand Delivers Non-Foaming "Opposites Attract" Adhesive for DIY Enthusiasts

COLUMBUS, OH--(Marketwired - Feb 11, 2014) -  From baby-boomers opting to "age in place" in their current homes to homebuyers eager to infuse their own design preferences into new homes, many homeowners are tackling improvements, repairs and redecorating projects on their own, rather than hiring a contractor. In 2012, 84 percent of 18-34 year olds said they were willing to take on DIY projects in order to save money (Merrill Edge Report, 2012). And with the surge of DIY project ideas available online, home décor trends are evolving faster than ever before, leading people to move beyond traditional home projects and instead experiment with mixed materials and unusual, upcycled items. To assist DIYers of varying expertise in achieving their creative vision, Elmer's® created ProBond Advanced®, a multi-surface adhesive designed specifically for mixed material projects that provides heavy-duty strength like a polyurethane glue without the messy foam residue that can ruin a project's finished appearance.

From constructing an industrial-style coffee table out of an old pallet and stainless steel accents, to building a wine-bottle chandelier, to putting the finishing touches on an outdoor kitchen addition, Elmer's ProBond Advanced is helping DIYers tackle top trends and making even the most daring DIY efforts as easy as glue, clamp and relax.

"As trends, tastes and aspirations evolve, the brand that people grew up trusting is delivering a mixed material formula as unique and versatile as their most creative home project ideas. Whether you're working with stone, metal, ceramic, wood, or glass, 'opposites attract,' as ProBond Advanced's unique formula makes it easy to bond porous to non-porous materials," says Elmer's Product Manager, Emily von Stein. "From DIY novices to experts, you can rely on ProBond Advanced to provide the heavy-duty strength and durability you need without the mess."

The leading competitor's polyurethane glue expands more than 200 percent as it dries, forcing people to make adjustments to their projects throughout the drying process or risk substandard results. ProBond Advanced's one-of-a-kind, zero percent foaming, water-based formula doesn't need to be monitored while drying. So, DIY enthusiasts can create a professional-looking project while enjoying the unparalleled ease of use and freedom of relaxing while the glue is curing.

With "weekend warriors" trying to complete projects in their limited spare time, ease of use and finished project appearance are critical needs. ProBond Advanced makes projects varying from home décor creations to everyday repairs, such as a chipped paver stone or a loose ceramic tile, more efficient without compromising strength and durability. It dries translucent, won't stain hands, and is washable when wet, making clean-up easy and giving DIYers with more time to accomplish other tasks around the house. Once the glue is dry, ProBond Advanced can be painted to match any color scheme.

"A construction adhesive's strength and durability is vital to its performance, but a strong glue is useless if it can't deliver the finished project results that consumers demand. ProBond Advanced delivers heavy-duty strength and durability, paired with a one-of-a-kind formula that works smarter than polyurethane glue by eliminating foam residue," explains von Stein. "Ultimately, we wanted to give DIYers an adhesive that works smarter, so they don't have to work harder."

While polyurethane adhesives give off Volatile Organic Compounds (VOCs) and must be applied in well-ventilated areas, ProBond Advanced is nontoxic and 100% weatherproof -- enabling DIYers to use it safely indoors or outdoors and making projects possible any time of year.

For best application, ProBond Advanced should be used when air, parts and glue are above 60 F. Use on clean, dry, and oil and grease-free surfaces. ProBond Advanced is recommended when bonding porous and semi-porous materials, such as ceramic, wood, pottery, and drywall to non-porous surfaces such as glass, metal, and stone. The pieces should fit together without any gaps. Once dispensed, spread the glue and press the pieces together immediately, and clamp or apply weight. Keep clamping pressure for 2 hours or longer. For the strongest bond, allow to dry for 24 hours. For semi-porous and non-porous surfaces it may take several days for full strength. ProBond Advanced is available in two-, four-, and eight-ounce bottles and is backed by a 100% performance guarantee.

Elmer's® Products, Inc.
Elmer's Products, Inc., has been providing creative adhesive solutions that support success and turn ideas into reality. By continuing to develop innovative new products, Elmer's has become the trusted brand when it comes to fueling creativity and providing outstanding product performance in the classroom, at home, in the workshop and at the craft table. Elmer's inspires people to create, build and learn for life. For more information, visit www.elmers.com. Follow Elmer's at http://facebook.com/elmers, http://twitter.com/elmers and http://pinterest.com/elmersproducts.

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