SOURCE: StressEraser

May 13, 2008 14:50 ET

StressEraser Featured on "The View"

"We Should All Be Using This; It's a Great Gift for Mother's Day" -- Elisabeth Hasselbeck

NEW YORK, NY--(Marketwire - May 13, 2008) - Today's broadcast of "The View" featured a special give-away of StressEraser personal biofeedback devices to the entire studio audience. Two hundred audience members took home the award-winning medical device, a $299 value. The StressEraser relaxes the body and calms the mind in 15 minutes a day.

Co-host Elisabeth Hasselbeck told the audience on the air: "We know that it's been a stressful conversation about politics. So we have the StressEraser that helps synchronize your breath with your heart rate. We should all be using this to reduce stress... It's a great gift for Mother's Day. And everyone in this audience is going to be a lot less stressful because you're getting it!"

"The View," recipient of the 2003 Daytime Emmy® Award for "Outstanding Talk Show," is ABC Daytime's morning chatfest, featuring a team of dynamic women of different ages, experiences and backgrounds discussing the most exciting events of the day. The program has received critical acclaim since premiering August 11, 1997. It's broadcast live weekdays from NYC (11:00 a.m.-12:00 noon, ET; closed-captioned; broadcast in stereo; TV-14).

"The View" features ABC News correspondent Barbara Walters -- who appears on average three days a week -- moderator Whoopi Goldberg, comedian Joy Behar, actress/comedian Sherri Shepherd and designer and former Survivor: The Australian Outback participant Elisabeth Hasselbeck. "The View" consists of hot topics in the news, the best experts in their field, celebrity interviews and general entertainment. The program celebrated its 2000th show on February 2, 2006, and is now in its 11th season on the ABC Television Network.

About the StressEraser

The StressEraser is an award-winning device that fits in the palm of your hand and provides the calming experience of a luxurious spa in 15 minutes a day. It's the effortless way of reducing unwanted stress to help you look and feel your best.

The StressEraser is a simple biofeedback device that helps you synchronize your breathing with the beating of your heart. Used at bedtime, it helps you enter sleep in a deeply relaxed and calm state to initiate a process that actually reverses the effects of accumulated stress. Even more remarkable, you continue to shed the effects of stress while you sleep.

The StressEraser's list of honors includes:

-- Best Self-Monitoring Health Initiative or Device, National Wellness Prevention & Fitness Conference (2007)

-- Seal of Approval, American Institute of Stress (2007)

-- Technology Innovation of the Year, Frost & Sullivan (2006)

-- The Best of Gadget Lab (9 out of 10 rating), WIRED Magazine (2006)

The StressEraser is classified by the FDA as a Class II 510(k) exempt medical device. The indicated use is for relaxation, relaxation training and stress reduction. The StressEraser is available for $299 from the StressEraser web site at The StressEraser is currently available to U.S. residents only. Patents are pending.

Helicor's corporate headquarters is located at 19 Fulton Street, Suite 407, New York, NY 10038. Phone: 212-346-9339; Fax: 212-346-9335. Email: Web: Interviews and photographs are available by request.

© Helicor, Inc. All rights reserved. StressEraser, and the StressEraser wave logo are trademarks of Helicor, Inc. StressEraser Breathwave is a registered trademark of Helicor, Inc. All other trademarks in this document are the properties of their respective owners. LMA-00093 Rev A.