SOURCE: Striiv


February 22, 2012 08:00 ET

Striiv Becomes a Healthy Addiction

"Personal Trainer in Your Pocket" Creates Users That Can't Stop Walking

REDWOOD CITY, CA--(Marketwire - Feb 22, 2012) - As the second month of 2012 nears its close, Striiv (, makers of the 'personal trainer in your pocket,' releases data that shows it works: not only are users walking more, they're walking a lot more -- more frequently and farther.

The change of behavior is driven by Striiv -- a small, convenient device that is always on and always tracking steps, distance, calories, and even stairs to motivate user activity throughout the day. Even after 12 weeks, the majority of users check in on their Striiv every day, monitoring their activity dozens of times. That's nearly as frequently as they look at their email on their smartphone. In a few short months Striiv has established itself as an essential element of a new, more active lifestyle.

  • Striiv users check their Striiv 29 times a day on average. That is almost as many times as people check their email (34).
  • The more you use Striiv the more you walk. Users who unlock Striiv 34 times a day walk 69% more than users who unlock Striiv 5 times a day.

"There is a handful of gadgets geared to health, like Nike's FuelBand which claims 'life's a sport.' But we are for everyday, busy people, who may not have time for the gym, or aren't avid athletes. Striiv fits into any schedule; making it fun and meaningful is the key," says David Wang, CEO and co-founder of Striiv. "The longer they have the product, the more people use Striiv. And the more they interact with Striiv, the more they walk."

While Striiv does provide users with feedback -- on steps taken, miles walked, stairs climbed and minutes spent being active -- its focus as a product is on motivation, and charting progress is only one of the ways it inspires users to be more active.

Striiv also has a Walkathon feature that counts each step taken toward donations to clean water, polio vaccines or saving the rainforest. Striiv donates money on behalf of users' movement. In addition, with a series of games and challenges -- each enhanced at the beginning of the year -- Striiv awards points that let users create an enchanted island, unlock the Statue of Liberty by climbing stairs, and even wager on a virtual slot machine.

"I am officially addicted. I vowed to get 10K at least 5 times a week, it's Thursday and I already have 5 days done, I can't stop. I work at home and have no stairs, so I actually walk to an office building to do stair challenges," said Striiv user Becky Decker, via Facebook. "It's so much fun... really brings out the kid in you and is constant motivation to go a little harder and longer. What a great product."

About the Device:
Striiv is a personal trainer in your pocket that motivates users to become more active throughout the day. Small, convenient and designed to easily move between a key chain, belt clip, or pocket, Striiv is always on and always tracking steps, distance, calories, and even stairs.

Striiv users are currently:

  • Walking nearly 60 minutes per day on average. According to the American Heart Association, just 30 minutes a day of moderate exercise, such as walking, can reduce the risk for heart disease.
  • Logging 3 miles per day. Walking can help lower the risk for Type-2 Diabetes, manage weight, and improve mood according to the Mayo Clinic.
  • Averaging 8 flights of stairs every day. Climbing the stairs can burn more calories and strengthen the heart according to researchers at the University Of Pennsylvania School Of Medicine.

Striiv is $99.00 and currently available on HSN,, Amazon, and

About the Company:
Based in Redwood City, Striiv is comprised of a team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company is focused on integrating seamless gaming mechanics across everyday life activities and experiences, especially those that need an infusion of fun to motivate and inspire, like exercise. Their first product, Striiv, aims to start a movement around movement by taking active gaming outside the living room to motivate fitness.

For more information about the product and where to buy, visit Find Striiv on YouTube, Facebook ( or follow on Twitter @Striiv.

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