SOURCE: American Heart Association

American Heart Association

June 07, 2012 11:00 ET

Stroke Takes Center Stage in Kids' Hip Hop Video Competition

DALLAS, TX--(Marketwire - Jun 7, 2012) - The American Stroke Association kicks off a national hip hop stroke video competition for 10- to 15-year-olds to broaden public awareness about stroke.

The free competition at engages and educates youth on stroke while igniting their creative use of visual arts.

Stroke is the No. 4 cause of death and a leading cause of severe, long-term disability in America. Yet, 93 percent of Americans do not think of stroke as a major health concern, according to the American Stroke Association, a division of the American Heart Association.

Integrating hip hop music with stroke education helps kids learn, retain and share stroke information with their parents and grandparents, according to research presented at the American Heart Association/American Stroke Association's International Stroke Conference in February.

Kids can submit a video at as an individual or group before Sept. 21, 2012. Each video must include the American Stroke Association's official hip hop stroke song and a parent or grandparent, and demonstrate artistic ability and originality. The song, "Enlighten the World on Stroke," was written for the American Stroke Association by Atlanta-based Osiris South Records, LLC.

All videos will be posted on the American Stroke Association's competition website where the public can vote for their favorite. The 10 videos with the most votes will advance to the semifinals. Hip hop professionals -- including actor and TV personality Terrence J. from BET's 106 & Park and Cheryl "Salt" James from the hip hop group Salt-n-Pepa -- will select the winning video.

The grand-prize winner will earn a meet-and-greet with Terrence J., among other prizes.

"This video project is special to me, because stroke hits close to home," said Terrence J., also a cast member of the movie Think Like A Man. "These hip hop stroke videos will educate the next generation on being healthy and encourage all people to learn about stroke in homes, schools and youth organizations across the country."

There's another reason for making this competition a family affair: Sibling history can help determine stroke risk, according to findings in the April American Heart Association journal Circulation: Cardiovascular Genetics. If your brother or sister has a stroke, you're at least 60 percent more likely to have one, according to the study. You're 94 percent more likely to have a stroke at age 55 or younger if your sibling's stroke occurred at 55 or younger.

"I appreciate the efforts of the American Stroke Association. They are bringing awareness to our community concerning stroke prevention in a creative and caring way," said Salt, whose close friend had a stroke in 2007. "When a stroke occurs, it affects family and friends -- that's why it's critical that this competition be an intergenerational effort, so that people of all ages learn that stroke can happen to anyone and at any time."

To enter the video competition and learn more about stroke, visit

To learn more about stroke, click here.
To learn about ways to give to the American Stroke Association, click here.
To learn more about stroke and its impact on African-Americans, visit Power To End Stroke.
To find out if you are in ideal health, visit My Life Check.

About the American Stroke Association
Created in 1997 as a division of the American Heart Association, the American Stroke Association works to improve stroke prevention, diagnosis and treatment to save lives from stroke -- America's fourth leading cause of death and a leading cause of long-term disability. To do this, we fund scientific research, help people better understand and avoid stroke, encourage government support, guide healthcare professionals, and provide information to stroke survivors and their caregivers to enhance their quality of life. To learn more, call 1-888-4STROKE.

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