Stroller Strides and Plum Organics Partner to Build on a Tradition of Giving Back

SAN MARCOS, CA--(Marketwire - Apr 4, 2012) - Today, Stroller Strides, the country's largest pre- and post-natal fitness program for moms, is announcing a new partnership initiative with Plum Organics™, the leading provider of organic nutrition for babies, toddlers and kids. Both companies have come together to support the launch of the Plum Mom's Club Powered by Stroller Strides, a nationwide initiative that brings women together for social activities and fundraising events for charitable causes.

To date, Plum Moms Clubs exist at more than 1,200 Stroller Strides locations nationwide. Participating members receive a full schedule of club activities, including weekly playgroups, monthly Mom's Night Out events and quarterly Mom's With a Mission initiatives focused on giving back to families in need and supporting environmental organizations. Open to the community, new moms will be able to join Plum Mom's Clubs at no cost.

"Stroller Strides programs are designed to help moms stay strong and healthy even while their babies are very young," said Lisa Druxman, founder and CEO of Stroller Strides. "Our Plum Mom's Club activities add a social and emotional element to our programs, helping moms connect with other women in a fun and supportive way while making a positive impact on their communities. While many of our Plum Mom's Club members are also members of Stroller Strides, we welcome all women to join monthly get-togethers and to participate in quarterly Mom's With a Mission activities through their local Stroller Strides group."

Throughout the year, Stroller Strides franchisees will host events through their Plum Mom's Club with quarterly initiatives focused on charitable causes including March of Dimes and leading non-profit, Healthy Child Healthy World. Currently, there are more than 7,200 events scheduled with more than 15,000 registered Mom's Club members participating.

"We are excited to take our already successful partnership with Stroller Strides to the next level," said Sangita Forth, VP of Brand & Marketing for Plum Organics. "By sponsoring the Plum Mom's Club, we will be able to foster a supportive & active mom community while also providing members with nutrition information to support a healthy and organic lifestyle for their families."

For more information about the Stroller Strides program, please visit www.strollerstrides.com.

About Stroller Strides
Ranked by Entrepreneur Magazine as one of the Top New Franchises and Fastest Growing Franchises 2007-2011, Stroller Strides offers classes in more than 1,200 locations in the United States and Puerto Rico. The hour-long classes emphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, allowing moms to interact with their babies throughout their workout. To further assist mothers in all aspects of their lives, Stroller Strides partners with Plum Organics™, LUNA®, lucy® and BOB®. For more information about Stroller Strides, including class locations, visit www.strollerstrides.com.

About Plum Organics
Plum Organics, a part of Nest Collective, is the pioneer and leading provider of premium nutritious, organic baby food and children's snacks. A proud partner of leading non-profit, Healthy Child Healthy World, Plum Organics has set the stage for a new way of nourishing the next generation of children. Plum Organics has created an awarding-winning line of culinary-inspired, portable baby food in lightweight, re-sealable pouches as well as a complete line of organic snacks for toddlers and kids that help parents nourish their little ones with yummy, nutritious foods. Best known for introducing the spouted pouch format to the US baby food market, Plum Organics has created over 60 innovative products across 18 different lines including the Plum Dispensing Spoon by Boon. To learn more about Plum Organics, visit: www.PlumOrganics.com.