SOURCE: Dian Griesel Inc.

April 17, 2013 11:23 ET

A Strong Public Relations and Corporate Communications Strategy Is Vital for Publicly Traded Companies, Says Prominent Expert

Dian Griesel, Ph.D. Highlights the Importance of a Clear, Bold, Rigorous and Transparent Public Relations Campaign

NEW YORK, NY and WASHINGTON, CT--(Marketwired - April 17, 2013) - Whether the economy is booming or approaching a downturn, a company's public relations budget is often the first to take a hit. However, more media-savvy companies understand that investing in PR is a wise way to continuously accentuate the positive-and an ongoing media campaign delivers multiple returns on each dollar spent, according to Dian Griesel, Ph.D., founder and president of Dian Griesel Inc. (DGI), a full-service, integrated corporate communications firm.

"One of the last corporate investments that should ever be cut is good PR strategy," said Griesel. "A well-planned corporate communications program provides reliable third-party endorsement, helps craft your company's message and ensures consistency of messaging."

According to Griesel, the potential advantages of a strong PR program include keeping your company in the news; positioning your CEO and key executives as experts in the field; and being able to disseminate your company's developments via social media outlets such as Facebook and Twitter. "PR has become an integral, quantifiable part of any winning media-age business strategy," Griesel concludes. "[PR] exposure translates into all the tangibles (higher stock price, better customers) and intangibles (a better perception of your company and its management) that consistent media coverage ultimately provides."

Griesel shared her perspectives on PR in a blog post on the DGI website. To read the post in its entirety, please visit the following link:

About DGI

DGI is a full-service integrated corporate communications firm serving emerging growth companies in the life sciences and technology sectors. The professional team defines targeted investor relations programs and delivers thought-leading media and public relations placements for the full benefit of its clients. Always budget-conscious, DGI's carefully planned programs blend the best of traditional strategies with the opportunities of new media. When you're ready to go beyond branding, lead the discussion and engage the world--call us. 

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