SOURCE: The Bedford Report

The Bedford Report

December 05, 2011 08:16 ET

Strong Start to Holiday Season Boosts Support for Majesco Entertainment and Electronic Arts

The Bedford Report Provides Equity Research on Majesco Entertainment & Electronic Arts

NEW YORK, NY--(Marketwire - Dec 5, 2011) - A strong Black Friday has resurrected investors' optimism in the video game market. According to a survey conducted for the National Retail Federation, 48% of Black Friday shoppers bought some kind of consumer electronic or related product (software, accessories like cases) over the weekend. They also said that the average consumer spent $246 on electronic gifts, up 6% from last year, which represents one-third of all gift spending. The BedfordReport examines the outlook for companies in the Multimedia & Graphics Software Industry and provides research reports on Majesco Entertainment Co. (NASDAQ: COOL) and Electronic Arts, Inc. (NASDAQ: ERTS). Access to the full company reports can be found at:

The video game industry has stagnated for most of the year. According to researchers at NPD Group, total revenue for physical game sales was up only 1% at just over $1 billion in October, and the industry will probably end the year flat to down 2% compared with 2010.

Michael Pachter of Wedbush Securities goes as far as to suggest that it is "almost a certainty" that 2011 will end up as a third consecutive year of declining software sales for US video game retail. Pachter wasn't all negative, stressing that the month of November ended strongly for software sales, with good Black Friday hardware and software sales, he said that he expects to see declining software sales year-over-year.

The Bedford Report releases stock research on the Multimedia & Graphics Software Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous analyst reports and industry newsletters.

Majesco Entertainment publishes video games for various interactive entertainment hardware platforms, including Nintendo's DS, DSi, and Wii, Sony's PlayStation 3 and PlayStation Portable, Microsoft's Xbox 360, and personal computers. Last month the company announced that "Alvin and the Chipmunks: Chipwrecked," was now available on Xbox 360, Wii and Nintendo DS.

Electronic Arts develops, markets, publishes, and distributes game software and content for video game consoles, personal computers, mobile phones, tablets and electronic readers, hand held game players, and the Internet. Last week the company announced the acquisition of KlickNation, a developer of free-to-play social role-playing games (RPGs). The acquisition strengthens EA's position in social games.

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