Strongco Corporation

Strongco Corporation

July 14, 2011 11:03 ET

Strongco Announces Extension of Sennebogen Territory to Northern Ontario

MISSISSAUGA, ONTARIO--(Marketwire - July 14, 2011) - Strongco Corporation (TSX:SQP) announced today its dealer distribution agreement with Sennebogen LLC, announced in August 2010, has been extended from the Atlantic provinces to northern Ontario.

Distribution rights in the original agreement included Nova Scotia, Prince Edward Island, New Brunswick and Newfoundland. Effective immediately, Strongco's coverage has been extended to include northern Ontario, from Orillia north, west to the Manitoba border and east to the Ottawa region.

Strongco holds distribution rights for Sennebogen's Green Line material handling models 305, 821, 825, 830, 835, 840, 850, 860, 870 and 880. The machines range in operating weights from 50,000 pounds to 770,000 pounds, including wheel, track and pedestal models available in diesel or electric versions. Strongco markets and supports these products through its extensive branch network to industry sectors that include infrastructure, construction, forestry, scrap, recycling, demolition, ports, industrial, aggregate and government.

"Since taking on the Sennebogen brand late last year, we have seen a high level of customer interest and acceptance of the product," said Bob Dryburgh, President and Chief Executive Officer of Strongco. "The addition of this brand to our portfolio was consistent with our strategy to grow our leading position as an equipment dealer representing globally recognized manufacturers. Clearly, Sennebogen has recognized our sales team's outstanding representation of their brand and have acknowledged that by extending our territories. Our sales job is made easier by the fact that Sennebogen material handling products are an excellent complement to our existing lines and broaden the choices we offer to our customers."

About Strongco

Strongco Corporation is one of Canada's largest multiline mobile equipment dealers and also operates in the northeastern U.S. through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. Strongco has approximately 600 employees servicing customers from 24 branches in Canada and five in the U.S. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, Terex Cedarapids, Ponsse, Powerscreen, Skyjack, Fassi, Allied, Taylor, ESCO, Dressta, Sennebogen, Takeuchi, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.

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