SOURCE: StrongMail


November 16, 2010 08:00 ET

StrongMail Adds Robust and Flexible RSS Functionality to Social Media Campaign Management Solution Social Direct™

StrongMail's Social Direct Now Enables Marketers to Create, Schedule and Automate Corporate and Brand-Relevant RSS Feed Content to Twitter and Facebook

REDWOOD CITY, CA--(Marketwire - November 16, 2010) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced a new version of its Social Direct™ campaign management tool for social media that incorporates RSS functionality for easily disseminating relevant content to Twitter and Facebook. The new RSS Feed feature enables marketers to easily import, review, edit and post content from corporate and brand-relevant RSS feeds directly from the Social Direct user interface.

Providing marketers with maximum flexibility, Social Direct's new RSS functionality features a fully automatic method for posting content, complete with scheduling and image inclusion options, as well as an ad-hoc approach offering complete control for customizing posts. Equally important, the RSS features are seamlessly integrated into Social Direct's campaign management framework, allowing marketers to easily track activity across multiple campaigns and user profiles. 

Adding RSS feeds to Social Direct is a one-step process, and once imported, marketers can access all RSS feeds from one page and quickly view, sort and search all available posts for relevant content. Marketers can initiate, edit, and associate a campaign and post to Twitter and Facebook directly from the feed view. Additionally, with advanced reporting and scheduling capabilities, Social Direct enables marketers to post campaigns during peak response time to maximize exposure for blog and critical feed content.

A comprehensive social media campaign management and analytics solution, Social Direct is now an even more powerful tool for marketers to monitor, target, and measure their investment in social channels using proven principles from direct marketing. StrongMail's sophisticated technology leverages real-time reporting to track all campaign activity and breaks it down into key performance metrics to help marketers identify trends, track conversions and conduct comparative analysis.

Social Direct Key Benefits

  • Create groups of multiple profiles to facilitate posting and performance tracking
  • Monitor and manage conversations via customized workspaces and streams
  • Manage and launch multiple campaigns at once and track performance from one interface
  • Post or schedule updates directly and/or automatically from a continually updated library of RSS content
  • Schedule posts to ensure proper delivery of time-sensitive, sequential or other critical messages
  • Track campaigns through to the conversion to properly gauge business impact
  • See all posts in a Calendar View with easy access to summary metrics
  • Quickly view campaign performance across all posts, or individually analyze campaign participants to determine which posts are generating the most activity

"In order to leverage social media effectively, marketers need to take a coordinated, measurable and strategic approach, which is exactly what StrongMail Social Direct makes possible," said Joerg Habermeier, senior director of product development at StrongMail. "By adding RSS functionality to Social Direct, we are making it very efficient for marketers to manage, identify, and send relevant content to their social media followers, which is an imperative for maintaining engagement and momentum."

Social Direct is part of a suite of products offered by StrongMail in its comprehensive social media marketing platform, Social Studio™. Offerings include StrongMail Influencer™, which leverages companies' biggest brand advocates to spread the word and create a viral marketing effect, and Social Notes®, which enables website visitors and email subscribers to share branded content across the top social networks, blogs and email.

For more information, or to sign up for Social Direct, go to

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. Threadmarketing, StrongMail's email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at, or follow us online at or