SOURCE: StrongMail Systems

May 20, 2008 08:00 ET

StrongMail Announces Web Analytics Integration With Omniture Genesis™

Integration Enables Customers to Leverage Real-Time Web Analytics Data to Create Effective Customer-Centric Email Marketing Campaigns

REDWOOD CITY, CA--(Marketwire - May 20, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced the availability of Omniture Genesis™ integration for StrongMail's on-premise email marketing solutions. StrongMail has been certified as an Omniture Genesis Accredited Application Partner for Email Marketing, which will offer joint StrongMail Message Studio™ and Omniture SiteCatalyst™ customers the ability to create more effective and targeted email marketing campaigns via a consolidated view of real-time email marketing and web analytics data.

"Uniting email response data with web site activity is an established way to improve the relevancy and effectiveness of your email marketing campaigns, and our integration with web analytics providers like Omniture not only make that possible, but easier," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "StrongMail is continually enhancing its solutions with innovative technologies, services and partnerships, and StrongMail's Omniture Genesis integration is just one example of our efforts to empower marketers with the most effective tools for boosting their company's bottom line."

Omniture SiteCatalyst integration with the StrongMail Message Studio email marketing application provides the marketing intelligence needed to help increase revenue and ROI through highly targeted email campaigns, including remarketing and shopping cart abandonment programs. StrongMail Message Studio already offers real-time response tracking on a wide variety of metrics, including targets, sent, failed, opens, clicks, unsubscribes and complaints, and this new integration with Omniture SiteCatalyst will allow email marketers to extend this valuable data with specific web site behavior.

Benefits of StrongMail Integration with Omniture Genesis

--  Launch timed email marketing campaigns based on visitor demographics,
    behavior and preferences
--  View consolidated data to assess effectiveness of email content,
    promotions and overall marketing efforts
--  Measure impact of email marketing campaigns across clicks, purchases
    and other key data points
--  Increase revenues through sophisticated remarketing to target
    segments, including behavioral segmentation and shopping cart abandonment
    programs
    

StrongMail and Omniture Web Analytics Webinar

StrongMail is also partnering with Omniture on a May 28 webinar entitled, "Maximizing Email Marketing Results with Web Analytics." In this interactive event, representatives from Omniture and StrongMail will present strategies for leveraging web analytics to create effective customer-centric email marketing campaigns.

Registration is free and available at: http://www.strongmail.com/company/news-and-events/webinars/webanalytics.php

StrongMail offers a complete, on-premise solution for marketing and transactional email that puts companies in control of their customer communications. Integration with Omniture SiteCatalyst enhances StrongMail's solutions by enabling segmentation, campaign execution and analysis across email and web site activity. In addition to strategic technology partnerships like Omniture, StrongMail also complements its email management, delivery and tracking technology with a comprehensive suite of technical and deliverability services to maximize and accelerate the ROI for enterprises in any industry or growth stage.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.