SOURCE: StrongMail

March 03, 2008 12:58 ET

StrongMail Chosen Among Elite Email Marketing Vendors for Enterprise High Value and Suitability in Leading Analyst Firm Email Marketing Buyer's Guide

Respected Industry Analyst Firm Identifies StrongMail as the Highest-Ranking Exclusively On-Premise Email Service Provider

REDWOOD CITY, CA--(Marketwire - March 3, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that the JupiterResearch 2008 Email Marketing Buyer's Guide has identified StrongMail as the highest-ranking, exclusively on-premise provider of enterprise-class email marketing solutions.

The 2008 Email Marketing Buyer's Guide marks the first time JupiterResearch has included exclusively on-premise email marketing solution providers, and StrongMail received the highest ranking of those such vendors that met the rigorous qualifications required to participate. StrongMail's premiere in JupiterResearch's prestigious annual guide is also marked by a strong standing among traditional outsourced email service providers.

"StrongMail has proven that they can handle complicated integrations and be a mission critical piece of the infrastructure for their clients... The deliverability services component of their offering allows them to compete head to head on this front with the deliverability services of their [outsourced] ESP peers," noted the guide.

"StrongMail is a suitable choice for enterprise email marketers who are seeking to centralize all of their email messaging on an on-premise platform," said David Daniels, vice president and research director at JupiterResearch, in the report. Daniels provided additional commentary on the email centralization trend in a recent study(1): "Companies must begin the process of centralizing all of their email communications to develop a more accurate picture of how their subscribers respond to various messages, improve email deliverability, as well as maintain controls to ensure that consumers are not overloaded by messages."

"StrongMail's inclusion in the venerable JupiterResearch Email Marketing Buyer's Guide clearly validates the traction and market acceptance of our on-premise approach and the value proposition it provides," said Sam Cece, CEO of StrongMail Systems. "The strength of our debut placement among the old-guard of established email service providers speaks volumes to StrongMail's vision and marketplace momentum."

JupiterResearch's e-mail service provider (ESP) evaluation details the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers -- service-oriented, small-/midsize-business, and large-enterprise market.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

(1) JupiterResearch/StrongMail Systems, 2007, "The Maturation of E-mail"