SOURCE: StrongMail

StrongMail

May 25, 2010 08:00 ET

StrongMail Enables Hayneedle.com to Dramatically Increase Sales and Reduce Costs

Internet Retailer Top 100 Company Sees Strong Results Since Switching to StrongMail to Improve the Relevancy and Deliverability of Its Email Marketing Campaigns

REDWOOD CITY, CA--(Marketwire - May 25, 2010) -  StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced that Hayneedle, Inc., a leading online retailer of home furnishings and lifestyle products, has significantly reduced its email costs and increased sales since switching to StrongMail from a leading outsourced email service provider (ESP). By using StrongMail to increase the relevancy and deliverability of its email marketing campaigns, Hayneedle has seen year-over-year sales rise by 168 percent.

Recognized by Internet Retailer as a Top 100 site and by Inc. Magazine as one of America's fastest growing companies, Hayneedle.com is bringing variety to America's homes. The company, originally founded in 2002, continues to experience tremendous growth. As the company's email volume increased, it soon found the CPM pricing model charged by its ESP as cost-prohibitive to its growth. By switching to StrongMail's software license model, Hayneedle.com was able to cut its costs in half while gaining greater control over its email programs. StrongMail's email deliverability technology and services also enabled Hayneedle to increase its delivery rate from 93.9% in 2008 to 97.5% in 2009, resulting in a 10.4% year-over-year increase in the number of emails being delivered to its customers.

"StrongMail offers big savings for a rapidly growing company like ours, while still providing all the features and services offered by traditional email service providers," said Brad Cundall, customer marketing manager at Hayneedle.com. "The transition to StrongMail was seamless and quickly put an end to our skyrocketing email costs -- not to mention the improved support we're receiving from their top-notch deliverability and strategic services teams."

In addition to improving its deliverability rate, StrongMail has also enabled Hayneedle.com to achieve a 10 percent year-over-year increase in its open rate via improved inbox delivery and testing features. These two critical metrics contributed to helping Hayneedle.com double its sales during the same period. Hayneedle.com has also reduced its costs by taking advantage of StrongMail's integration capabilities to reduce manual processes.

"By integrating StrongMail's reporting with our Oracle business intelligence system, we are able to attach email status to all customer behavior, which we're using to build lifetime value and retention," said Cundall. "With StrongMail, we have much better visibility into our mailings, which enables us to react more quickly than were able to before -- and that has led to greater customer relevancy, improved conversions and increased revenue."

"Hayneedle.com is a great of example of what's possible when you take control of your email marketing with StrongMail's dedicated solutions," said Amanda Hinkle, online marketing strategist for StrongMail. "Not only was Hayneedle.com able to get more of their emails delivered, they were able to translate that into increased open rates and conversions."

About Hayneedle.com
Hayneedle.com offers "variety, sweet variety" for the home and more through its 200-plus online specialty retail stores. Established in 2002, Hayneedle.com offers an extensive variety of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, Hayneedle.com helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. With more than $200 million in sales, Hayneedle.com is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit www.hayneedle.com.

About StrongMail Systems, Inc.
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.