SOURCE: StrongMail


September 06, 2011 08:00 ET

StrongMail Expands Client Services Team to Help Marketers Drive Greater Customer Engagement With Email Marketing, Social Media and Mobile

StrongMail's Award-Winning Agency, Email Deliverability and Technical Services Help Drive Record Customer Renewal Rates and Satisfaction

REDWOOD CITY, CA--(Marketwire - Sep 6, 2011) - StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the expansion of its client services team, which now includes more than 70 experienced professionals providing StrongMail clients with strategic account guidance and comprehensive agency, email deliverability and technical services. By effectively aligning its services to meet the needs of its fast-growing client-base, StrongMail is empowering its clients to drive greater engagement and ROI through more relevant, timely and integrated programs for email marketing, social media, mobile and other emerging channels.

"As brands look to boost the performance of their existing email marketing programs and successfully expand into new channels, it is essential that they have access to an expansive set of services delivered by true industry experts -- and that's exactly the kind of team we've built here at StrongMail," said Tal Nathan, vice president of client services at StrongMail. "By wrapping StrongMail's proven technology with all the email marketing services a company needs to exceed their marketing objectives, StrongMail provides marketers with the ideal relationship for ensuring ongoing success."

Since acquiring the New York-based interactive agency Magnetik in July 2010, StrongMail has grown its agency services by 60% year over year, including strategic, creative and full-service implementation services. With the appointment of Chris Marriott as VP of Agency Services announced earlier this month, StrongMail continues to invest in providing enterprise-class services that enable its clients to move interactive marketing to the center of their marketing strategy.

StrongMail's comprehensive services also continue to provide critical assistance in accessing the customer data that is necessary to drive relevant and targeted campaigns, as well as the email deliverability expertise to get those campaigns delivered to the inbox. By relying on StrongMail's products and services, StrongMail's clients are embracing new levels of automation and efficiency that are increasing program performance while streamlining process and reducing costs.

The strength of StrongMail's solutions, a world-class support department and a thriving customer community are responsible for a record renewal rate and an 89% customer satisfaction rating, according to an August 2011 StrongMail customer survey. This satisfaction is also validated by more than 30 successful upgrades to StrongMail's recent Message Studio 6.0 release within the last 60 days.

The rapid adoption of Message Studio 6.0 underscores the market need for a powerful lifecycle marketing solution that makes it easy to launch multi-step email marketing campaigns with drag-and-drop simplicity. Today, nearly half of StrongMail customers are currently using its technology to send sophisticated lifecycle marketing to nurture customer relationships and drive higher conversions.

The success that StrongMail's customers are having with its products and services is exemplified by its 2011 Forrester Groundswell Award nominations for Discover Financial Services and Castrol. Spark, StrongMail's customer community, is also nominated in the B2B category for its success in helping to reduce StrongMail clients' use of technical support by 50%, while enabling them to maximize the success of their interactive marketing programs.

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world's largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy's, McAfee, Viacom and T. Rowe Price. Learn more at, or follow us online at or