SOURCE: StrongMail

StrongMail

November 30, 2010 08:00 ET

StrongMail Experts to Present Relevancy and Real-Time Marketing Strategies at MediaPost's Email Insider Summit

Industry Veterans Ryan Deutsch and Kara Trivunovic to Speak During Two Sessions Alongside Top Marketers From IHG, HauteLook and Other Leading Brands

REDWOOD CITY, CA--(Marketwire - November 30, 2010) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it will be participating in two sessions at MediaPost's upcoming Email Insider Summit taking place December 5 -8 at St. Regis Deer Crest Resort in Park City, Utah. A premier sponsor of the event, StrongMail will also be joined onstage by its customers InterContinental Hotels Group and HauteLook.

On day one, Ryan Deutsch, StrongMail's vice president of Strategic Services, is kicking off the event with the session, "Kill the 'Launch' Button: Moving to Real-Time Email Marketing, an IHG Case Study." In this interactive session, Ryan and IHG email marketing manager Jai Williams will showcase the strategies and tools they used to successfully integrate a single customer dialogue into its email programs, resulting in a 7X increase in click-through rates.

On Wednesday, Kara Trivunovic, StrongMail's senior director of Strategic Services, will participate in "Relevance: Easier Said than Done," where a diverse panel of email experts will discuss successful tactics for achieving relevancy in email marketing. From content and segmentation strategies to the resources and tools required to follow through and measure the results, this panel will provide the steps required to better engage customers and prospects with relevant and timely messages.

StrongMail's Speaking Agenda at MediaPost's Email Insider Summit

Monday, Dec. 6:
Kill the 'Launch' Button: Moving to Real-Time Email Marketing
8:00 a.m.
Speakers:
Ryan Deutsch, VP of Strategic Services, StrongMail
Jai Williams, Email Marketing Manager, IHG

Wednesday, Dec. 8:
Relevance: Easier Said than Done
11:00 a.m.
Moderator:
Gretchen Scheiman, Partner, Director, CRM, OgilvyOne Worldwide

Speakers:
Kara Trivunovic, Sr. Director of Strategic Services, StrongMail
Hayley Osher, Director of Member Engagement, HauteLook
Jeffrey Cloud, Director, Consumer Relationship & Mobile Marketing, General Growth Properties

Event registration information is available at: www.strongmail.com/mpeis

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. Threadmarketing, StrongMail's email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.