SOURCE: StrongMail Systems

StrongMail Systems

February 23, 2009 08:00 ET

StrongMail Integrates With Coremetrics LIVEmail for Closed-Loop Email Marketing

Coremetrics Connect™ Certification Enables Advanced Behavioral Targeting Capabilities Within StrongMail's Powerful Email Marketing Solution

REDWOOD CITY, CA--(Marketwire - February 23, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced integration with Coremetrics LIVEmail that will allow joint customers to leverage web analytics data to design and implement strategic closed-loop email marketing programs. As an official Coremetrics Connect™ Certified Partner, StrongMail now offers seamless integration between Coremetrics LIVEmail and StrongMail's advanced email marketing application, StrongMail® Message Studio.

In addition to making web analytics data available directly within StrongMail's easy-to-use interface, this integration features highly effective, pre-configured customer segments that will enable email marketers to easily create and launch targeted remarketing campaigns based on website behavior and performance data. Increasing the relevancy of marketing offers and promotions is a critical factor in increasing response rates and revenue per email. Additionally, real-time access to behavioral data allows campaigns to be immediately assessed and optimized for maximum results.

Benefits of StrongMail Integration with Coremetrics LIVEmail

--  View web analytics data directly within the StrongMail Message Studio
    interface
    
--  Access pre-configured customer segments to easily create targeted
    remarketing campaigns
    
--  Leverage highly automated, easy-to-use technology to drive new revenue
    through shopping cart abandonment, re-engagement and other remarketing
    programs
    
--  Accurately assess campaign performance across clicks, purchases and
    other key data points
    

"By integrating StrongMail's powerful campaign management application with web analytics tools like Coremetrics LIVEmail, we are empowering marketers with the valuable behavioral information they need to acquire, retain and deepen customer relationships," said Dave Cormier, director of product marketing at StrongMail Systems. "The re-engagement campaigns and other behavioral targeting programs enabled by this integration will push email marketing's extremely high ROI even higher."

StrongMail's dedicated marketing and transactional email solutions overcome the limitations of traditional email service providers and custom-built solutions, enabling businesses to deliver more relevant, timely and cost-effective messages. Combining an easy-to-use email marketing application, powerful delivery tools and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies of all sizes to take advantage of its proven solutions, regardless of resources or in-house expertise.

About Coremetrics

Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About StrongMail Systems, Inc.

StrongMail Systems is the leading provider of commercial-grade solutions for marketing and transactional email. Offering maximum flexibility for deployment, StrongMail's solutions are offered in both on-premise and hosted models to meet the needs of every business. StrongMail delivers its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's high-performance solutions offer companies a more powerful and cost-effective alternative to homegrown or traditional outsourced ESP solutions. Headquartered in Redwood City, CA, StrongMail solutions are used by companies across the globe, including eHarmony, FOXSports.com, and Ticketmaster. To learn more about StrongMail, please visit www.strongmail.com.