SOURCE: StrongMail

June 08, 2009 09:00 ET

StrongMail and Popular Media to Present at June 25 Webinar: "Social Media Strategies for Email Marketing"

Ryan Deutsch of StrongMail and Jim Calhoun of Popular Media to Provide Insights Into the Ways Companies Can Leverage Social Channels to Drive Engagement and Response

REDWOOD CITY, CA--(Marketwire - June 8, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced an upcoming webinar for email marketers titled, "Social Media Strategies for Email Marketing." This complimentary webinar is being held on Thursday, June 25, 2009, and will feature important industry insights from email expert Ryan Deutsch from StrongMail and social media expert Jim Calhoun from Popular Media.

As online consumers turn to communities within Facebook, Twitter and other social networks, direct marketers need to understand the opportunities and challenges these new social channels present to their online marketing programs. This interactive webinar will present proven strategies for enhancing email marketing campaigns with the latest trends in social networking. Webinar attendees will discover how to go beyond "share to social" and adopt cutting edge tactics and technologies that will allow them to fully leverage social media as a true direct channel, as well as hearing about new research on social media adoption. Attendees will also be given the opportunity to have their questions answered during an interactive Q&A session.

Webinar: Social Media Strategies for Email Marketing
Date: Thursday, June 25, 2009
Time: 11:00am PT / 2:00pm ET
Free Registration: http://strongmail.com/company/news-and-events/webinars/social-media-strategies

Webinar Topics

--  How to leverage social media as a direct marketing channel
--  Ways to measure media activity for targeted programs
--  Content strategies and best practices for creating truly viral
    campaigns
--  Case studies on convergence of email marketing and social media
--  New survey data on email marketing integration with social media
    

Speakers

--  Ryan Deutsch, vice president of strategic services for StrongMail
    Systems
--  Jim Calhoun, founder and CEO of Popular Media
    

About StrongMail Systems, Inc.

StrongMail's marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.