SOURCE: StrongMail

StrongMail

August 10, 2011 08:00 ET

StrongMail Presents Email Marketing and Social Media Strategies at August Industry Events

StrongMail Brings Together Experts From Discover Financial Services and CSN Stores to Demonstrate the Power of Lifecycle Email Marketing and Social Media Powered Customer Acquisition

REDWOOD CITY, CA--(Marketwire - Aug 10, 2011) - StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced an extensive August speaking calendar at key industry events that include eTail 2011, MediaPost's Social Media Insider Summit and ClickZ's Connected Marketing Week. StrongMail's industry thought leaders will co-present with marketing experts from customers CSN Stores and Discover Financial Services, showcasing the power of lifecycle email marketing and social media powered customer acquisition.

StrongMail's August Speaking Sessions

eTail 2011
Boston, MA
Monday, Aug. 8:

Driving Revenue with Right-Time Triggered Messaging -- Interactive Roundtable
This roundtable discussion focused on the steps and strategies needed to run an effective right-time email marketing program. From building the case internally, to technical and tactical considerations, attendees learned how to leverage lifecycle email marketing to boost program performance and revenue.

Speakers:
Kara Trivunovic, Sr. Director of Strategic Services, StrongMail
Paul Toms, Associate Director of Business Intelligences, CSN Stores
Viral Sheth, Database Marketing Manager, CSN Stores

MediaPost's Social Media Insider Summit
Lake Tahoe, NV

Thursday, Aug. 18:
8:00AM

Super-Sizing Customer Acquisition with Social Media -- Breakfast Session
This breakfast session presents strategies for evolving customer acquisition strategies to encompass proven and emerging channels like social media. In addition to proven tactics for acquiring new customers and turning them into brand advocates, attendees will hear how Discover Financial Services' current social media powered referral marketing campaign is generating new customers at a record pace.

Speakers:
Tal Nathan, Vice President of Client Services, StrongMail
Sanjay Gosalia, Director of Online Acquisitions, Discover Financial Services

Saturday, Aug. 20:
10:15AM

Social and Email: Can These Platforms Get Along? -- Panel
Integrating social and email doesn't get as much attention as it should, maybe because while social is the most public of communications tools, email is among the most private. Still, there's growing evidence that they have more in common than meets the eye, from Facebook's email product to changes to Gmail that will better integrate it with Google+. The next question, of course, is what more integrated social and email products can do for marketers. On this panel, we examine not what separates them, but what unites them into a potentially powerful marketing platform.

Speakers:
Kara Trivunovic, Sr. Director of Strategic Services, StrongMail
Alex Williams, Sr. Digital Strategist, Trendline Interactive
David Baker, VP of Product/Solutions, Multichannel Marketing Services, Acxiom
Angela Sanchez, Sr. Director of Marketing/Digital, Universal Music
Mark Schmulen, General Manager of Social Media, Constant Contact

ClickZ Connected Marketing Week
San Francisco, CA
Friday, Aug. 19:
8:30AM

Email Marketer's Toolkit for Success -- eec Certification Course
Email marketing is an ever-evolving communication channel that relies heavily on best practices, expert insights and testing. This in-depth and interactive training course provides attendees with proven email marketing tactics that can be effectively applied to current and future marketing programs.

Instructors:
Kara Trivunovic, Sr. Director of Strategic Services, StrongMail
Nicholas Einstein, Vice President of Deliverability and Strategic Services, Datran

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to connect and grow their customer base through email marketing and social media. From the world's largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle marketing capabilities and the ability to deliver millions of personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as InterContinental Hotels Group, McAfee, Netflix, Viacom and Travelocity. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.