SOURCE: StrongMail

StrongMail

January 18, 2011 08:00 ET

StrongMail Publishes Ultimate Email Marketing Guide for Increasing Subscriber Engagement

Learn How to Define, Measure and Increase Engagement With Breakthrough Email Marketing Examples From IHG, The Gap, Ticketmaster and 10 Other Major Brands

REDWOOD CITY, CA--(Marketwire - January 18, 2011) - StrongMail, a leading provider of online solutions for email marketing and social media, today announced a new whitepaper titled, "The Ultimate Email Guidebook: Increasing Subscriber Engagement." Improving engagement with your email marketing programs is a surefire way to boost performance and customer satisfaction -- but it's also becoming a factor in whether or not your email reaches the inbox in 2011. Showcasing successful engagement strategies from 13 major brands, this free email marketing resource provides Fortune 2000 marketers with actionable advice for increasing engagement with their email subscribers.

Top ISPs, including Hotmail, Gmail, Yahoo and AOL have started factoring engagement metrics, such as whether or not a person opens and clicks on an email, into the filtering algorithms that they use to determine whether or not an email is routed to the inbox or the junk folder. Email marketers must look at ways to increase their subscriber engagement levels now, before it's too late. This whitepaper analyzes email campaigns from IHG, The Gap, Crocs, Brookstone and other major brands and discusses why each strategy works. Marketers can learn how to define, measure and increase subscriber engagement with compelling content, unique creative, and breakthrough campaign ideas that capture attention and drive subscriber interaction.

"With successful email delivery, program performance and customer satisfaction on the line, there has never been a better time for marketers to refresh their engagement strategies," said Kara Trivunovic, senior director of strategic services at StrongMail. "By applying the principles featured in this new whitepaper, StrongMail's Strategic Services team has helped our clients boost their subscriber engagement metrics by more than 25 percent."

Whitepaper Title: The Ultimate Email Guidebook: Increasing Subscriber Engagement
Free Download: www.strongmail.com/engagement

Key Topics:

  • How to define and measure engagement
  • Develop content and offers compelling enough to drive interaction
  • Motivate the subscriber to provide preference information
  • Leverage unique creative design to capture attention

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. StrongMail's email and social CRM agency provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com or via the links below.

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