SOURCE: StrongMail

StrongMail

March 16, 2010 08:00 ET

StrongMail Sponsors eMarketer Webinar: Maximizing the Email/Social Media Connection

Register Today and Get a First Look at a New eMarketer Report on the Integration of Email and Social Media From Senior Analyst Debra Aho Williamson

REDWOOD CITY, CA--(Marketwire - March 16, 2010) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it is sponsoring and participating in eMarketer's March 25th live webinar, "Maximizing the Email/Social Media Connection." This free, interactive event will demonstrate how marketers can effectively leverage social media to boost the performance of their email campaigns.

eMarketer senior analyst Debra Aho Williamson will share practical tips for incorporating social media marketing into new and existing email campaigns, along with an analysis of the latest data. In addition, the webinar will give valuable context for how consumers are consuming and interacting with the two channels. Williamson will be introduced by fellow social media expert Ryan Deutsch, who will provide insight into StrongMail's own research on how marketers are integrating the two channels.

Webinar: Maximizing the Email/Social Media Connection
Date: Thursday, March 25, 2010
Time: 10:00am PT / 1:00pm ET
Free Registration: https://www1.gotomeeting.com/register/615414601

Webinar Topics:

  • Why social media is a partner -- not a threat -- to email marketing
  • How social media can make your email campaigns more effective
  • How using email marketing best practices can improve your social media marketing
  • The ways consumers use email and social media to communicate and share information

Speakers:

  • Debra Aho Williamson, senior analyst, eMarketer
  • Ryan Deutsch, vice president of emerging media, StrongMail

About eMarketer

eMarketer provides the "Digital Intelligence" that enables businesspeople, marketers and advertisers to make more accurate, informed and timely digital marketing and media decisions. eMarketer aggregates and analyzes information from more than 4,000 sources worldwide and publishes daily research articles, analyst reports and the most comprehensive database of online marketing statistics in the world.
www.emarketer.com

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.