SOURCE: StrongMail


October 11, 2011 08:00 ET

StrongMail Sponsors Free MarketingSherpa Webinar "Email Marketing Must-Know Tactics and Tips for 2012"

October 13th Webinar to Provide Sneak Peek at MarketingSherpa's Yet-to-Be-Released "2012 Email Marketing Benchmark Report" and the Best Practices Revealed by This New Research

REDWOOD CITY, CA--(Marketwire - Oct 11, 2011) - StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it is sponsoring and participating in an October 13th MarketingSherpa webinar titled, "Email Marketing Must-Know Tactics and Tips for 2012." This free event will reveal key findings from the 2012 edition of MarketingSherpa's popular "Email Marketing Benchmark Report," as well as strategies and best practice recommendations based on data collected from 2,735 email marketers.

Jeff Rice, research analyst at MarketingSherpa, and Amanda Hinkle, senior digital marketing strategist at StrongMail, will co-present all-new research, innovative testing methodologies and proven email tactics that can be leveraged to significantly improve the effectiveness of a brand's promotional and event-triggered email programs. Limited to the first 1,000 registrants, this webinar will provide vital information for benchmarking and optimizing current programs to increase email marketing campaign performance, revenue and customer satisfaction.

MarketingSherpa Webinar Sponsored by StrongMail
"Email Marketing Must-Know Tactics and Tips for 2012"
Date: Thursday, October 13
Time: 10:00am PDT / 1:00pm EDT
Free Registration:

Key Webinar Topics

  • The state of email marketing communications
  • Achieving email marketing success with segmentation and targeting
  • How email marketers are preparing for mass-mobile readership
  • Effective tactics for improving the relevancy of triggered email
  • Proven email campaign testing and optimization strategies


  • Jeff Rice, research analyst, MarketingSherpa
  • Amanda Hinkle, senior digital marketing strategist, StrongMail

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world's largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy's, McAfee, Viacom and T. Rowe Price. Learn more at, or follow us online at or