SOURCE: StrongMail Systems

StrongMail Systems

December 18, 2009 08:00 ET

StrongMail Strengthens Strategic Services Team With Acquisition of The Email Advisor

Acquisition Bolsters the Company's Creative and Strategic Expertise in CPG and Travel and Hospitality Verticals

REDWOOD CITY, CA--(Marketwire - December 18, 2009) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it has acquired The Email Advisor, a respected email marketing consultancy firm focused on email strategy and channel optimization. The acquisition of The Email Advisor strengthens StrongMail's creative and strategic expertise in key industry verticals, including consumer packaged goods (CPG), travel and hospitality, and associations.

Based in Saint John, Indiana, The Email Advisor specializes in production, creative and strategic services that help companies maximize the effectiveness of their email marketing programs. The Email Advisor staff brings with them nearly two decades of experience, including a strong background in the travel and hospitality industry.

With a focus on data analysis, targeting and channel integration, The Email Advisor rounds out StrongMail's established Strategic Services with proven experience in creating fully integrated programs that leverage a company's key assets and competitive differentiators to drive results.

"The demand for our Strategic Services has grown exponentially over the past year, and this acquisition of The Email Advisor provides us with additional expertise and resources for enabling our customers to realize the full marketing potential of email and social media," said Sam Cece, CEO of StrongMail. "By making the proper investments to build out our Strategic Services organizations with recognized domain experts and thought leaders, StrongMail stands alone in its ability to help organizations monetize and socialize existing email and online marketing programs."

StrongMail's Strategic Services organization enables companies to increase the effectiveness of their online marketing efforts with expert assistance in all aspects of program strategy, set-up, optimization, design and best practices. StrongMail's resident experts work closely with its clients to ensure that their email and social media marketing programs are optimized for long-term success and customer satisfaction.

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit or follow us online at or