October 27, 2009 08:00 ET

StrongMail Webinar to Illustrate How Marketers Can Drive Revenue and Customer Acquisition Using Social Media

Email and Social Media Experts to Provide Actionable Advice for Monetizing This New Channel

REDWOOD CITY, CA--(Marketwire - October 27, 2009) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced an upcoming webinar for online marketers entitled, "Monetizing Social Media: Proven Strategies for Driving Revenue and New Customer Acquisition." This complimentary webinar is being held on Wednesday, November 18, 2009, and will feature expert advice from StrongMail and a detailed case study from online brokerage firm Zecco Trading.

Identifying your strongest brand advocates and motivating them to refer your brand to their social networks is one of the most effective ways to expand your reach and acquire new customers. The revenue-generating potential of social media marketing is not hype. By strategically integrating social media into existing referral programs, marketers can quickly boost campaign performance and achieve their objectives.

Learn how to effectively leverage social influencers to acquire new customers at a lower cost per acquisition (CPA) than any other channel. Plus, get your questions answered in an interactive Q&A session.

Webinar: Monetizing Social Media
Date: Wednesday, November 18, 2009
Time: 11:00am PT / 2:00pm ET
Free Registration: http://www.strongmail.com/monetize-social-media

Webinar Topics
-- The power of social media to gain subscribers and drive revenue
-- How to integrate social media into an existing referral campaign
-- Strategies for identifying and motivating key influencers to share
-- Real-world results from successful campaigns
-- Key success metrics and how to interpret and apply them

Speakers
-- Kara Trivunovic, Senior Director of Strategic Services, StrongMail
-- Matt Stewart, Marketing Associate, Zecco Holdings

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

About Zecco Holdings, Inc.

Headquartered in Burlingame, Calif., Zecco Holdings, Inc. (www.zecco.com) offers users an online investing community, and access to free stock trading through its wholly owned subsidiary, Zecco Trading, Inc, member FINRA (www.finra.org) and SIPC (www.sipc.org). Their revolutionary pricing and innovative financial community where great investing ideas can be freely shared, debated and tested, provides a refreshing alternative to traditional brokers like E*TRADE, Charles Schwab, and TDAmeritrade. Zecco Trading account holders receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades per month, $4.50 per trade otherwise. Zecco Trading, Inc. provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. Visits us at www.twitter.com/zecco or www.facebook.com/zecco. To learn more about the Zecco Friends Program visit http://hello.zecco.com/raf/